AI & SHOPPING
HOW AI WILL CHANGE THE WAY YOU SHOP
BY : JESSICA EMBREE
Thanks to artificial intelligence ( AI ), the way you shop , both online and offline , is rapidly evolving . Emerging features are revolutionizing the way you will interact with products and brands . If you ’ re wondering what to expect this coming year , here ’ s a look at how AI will change the way you shop , for the better .
GOOGLE TO INTEGRATE AI INTO SEARCH RESULTS
Google recently announced their plan to bring generative AI into Google search results , a plan the web giant refers to as the search generative experience ( SGE ). What this “ experience ” means for you is that AI will be integrated directly into your search results .
HOW WILL THIS CHANGE YOUR ONLINE SHOPPING EXPERIENCE ? WELL , YOU ’ LL FIND :
1 . Results are more personalized , interactive , and dynamically enriched with mixed media ;
2 . Predictive search is more accurate and yields a higher contextual understanding ;
3 . Image and video search functionalities are enhanced , so you can search for visuals of what you ’ re looking to buy ;
4 . Content “ snippets ” show a summary rather than the first line or two of text on a web page , helping you to make quicker buying decisions ; and
5 . Results are reviewed for safety and fact-checked before being displayed , giving you the confidence to finalize your purchases .
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