VISUAL IDENTITY
THE POWER OF VISUAL IDENTITY :
How Design Shapes Brand Perception For Custom Magazine Services
BY : TANIA MCINTYRE
You know those brands you instantly recognize the moment you pick up a magazine at the store or office ? ( Whatever brand you just thought of , that ’ s the one we ’ re talking about ). What if we told you that Tulip Media Group could help your business become an instantly recognizable brand in the same way for your prospective clients ? Having a visual identity that ’ s aligned with your business is crucial for shaping a positive and memorable brand perception , and it all begins with the design . So today , we ’ re going over everything you need to know about the power of visual identity and , more specifically , how design shapes your brand perception with our custom magazine services .
VISUAL IDENTITY IN CUSTOM MAGAZINE SERVICES
For starters , it ’ s important to explore what we mean by “ visual identity ” in the context of our custom magazine services . A brand ’ s visual identity simply refers to the visual elements of a brand that come together to communicate the meaning or mission behind the brand . This is also why a well-crafted visual identity can enhance the impact of a custom magazine for your clients . ( Remember that saying “ A picture is worth a thousand words ”?)
Consider this : if you ’ re a motivational speaker who talks about female empowerment in the workplace , your visual identity is going to be significantly different than an insurance company that targets farmers . Though the two could have similar elements
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