Of course , it ’ s not about replacing digital . Instead , we at Tulip Media Group aim to strategically complement it and enhance the overall marketing mix .
INNOVATIVE PRINT STRATEGIES FOR B2Bs
Moving a step beyond traditional flyers and brochures , these innovative print strategies offer unique avenues for engagement and will make your business stand out in the crowded marketplace .
PERSONALIZED PRINT
Companies are now leveraging technologies like variable data printing , which is a form of digital printing that allows for the customization of individual items in a print run ; and craft personalized print collateral , which refers to the process of designing and producing printed materials that are tailored or customized to a specific audience . Incorporating these tools into your print marketing strategy speaks directly to prospects and fosters that sense of connection and value .
DIRECT MAIL RENAISSANCE
Direct mail , when well-executed , boasts a high return on investment . A Direct Marketing Association study revealed that the direct mail response rate is 4.4 % for both B2B and B2C campaigns , which is considerably higher than the email response rate of 0.12 %. Think about it — the most uncluttered inbox you own these days is the mailbox in front of your office .
AR-ENHANCED PRINT
With augmented reality ( AR ) in play , print materials can become interactive gateways , providing prospects with immersive experiences that effectively communicate your value proposition . By bridging the gap between traditional and digital mediums , your synergized marketing materials will not only grab attention but also foster deeper engagement . This works to ensure your brand ’ s message is not only seen but remembered .
STANDING ON GIANTS : LEARNING FROM SUCCESS
John Deere ’ s The Furrow and Technology Marketing Toolkit ’ s MSP Success are fantastic examples of successful print marketing strategies .
Unlike some similar publications , The Furrow is not simply a catalog but a respected source of industry knowledge , trends , and insights . It offers valuable content that subtly reinforces the value of John Deere products and services without overt selling . In so doing , it builds immense trust and credibility among its readership of customers and potential customers .
Similarly , MSP Success by Technology Marketing Toolkit strategically employs print to reach its specific niche of managed service providers ( MSP ). The publication effectively addresses the pain points , aspirations , and needs of managed service providers , establishing itself as an indispensable resource while simultaneously promoting its suite of marketing solutions .
SYNERGIZE PRINT AND DIGITAL WITH TULIP MEDIA GROUP
A wise integration of print with digital can exponentially increase campaign effectiveness . QR codes , social media prompts , or URLs embedded within print materials can guide the audience smoothly from paper to digital platform , ensuring continuity of engagement and facilitating the tracking of campaign performance .
For B2B companies aiming to carve a distinct niche in the competitive North American market , print marketing offers an unexpectedly dynamic tool . Today , it ’ s about going beyond the conventional , integrating the tangible with the digital , and crafting campaigns that resonate deeply with your target audience . Through strategic implementation and thoughtful design , print can indeed become a B2B company ’ s secret weapon for success in the intricate dance of modern marketing .
At Tulip Media Group , we offer a host of digital and print marketing programs designed to help you synergize the two for maximum success . Book a call with our team at TM . Media / Magazine and we ’ ll be happy to assess your business strategy and tailor a marketing strategy to your business needs .
Andy Buyting ' s thought leadership journey started when he published his first business book in 2007 and first magazines in 2009 . Since that time , he has leveraged custom magazines and online digital content strategies to establish himself as a leading authority in content marketing and brand positioning . Through his company , Tulip Media , Andy and his team make these content marketing strategies and tools accessible to their Client-Partners .
www . TM . Media
TULIPMEDIAGROUP . COM | 11