PRINT MARKETING
PRINT MARKETING :
A Hidden Gem For
Effective Marketing
BY : ANDY BUYTING
In our current marketing landscape , which is seemingly controlled by digital channels , B2B companies are finding exceptional value in revitalizing the lost art of print marketing . Not only is it because print marketing helps deepen the relationships that B2B businesses hinge on but also because print provides a template for ongoing physical interaction with clients and potential clients . Amidst the online noise , print provides a tangible , credible , and engaging means to connect with your audience in a deeply impactful manner .
WHY PRINT MATTERS NOW
Print is making a comeback — now — for the digitally fatigued audience . For these potential customers , print offers a respite , a physical connection that ’ s becoming more and more rare .
AS PER ALLIANCE BUSINESS SERVICES , 56 % OF CUSTOMERS FIND PRINT MARKETING TO BE THE MOST TRUSTWORTHY AMONGST ALL MARKETING CHANNELS .
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