PRINT MARKETING
5REASONS YOUR BUSINESS NEEDS PRINT MARKETING IN THE DIGITAL AGE
BY : ERIKA MACLEOD
A
As a business owner navigating a world consumed by digital media , you may think that print media is a marketing strategy of the past . However , in reality , there are endless opportunities to attract , engage , and delight your target audience through print marketing and direct mail .
But what is print marketing ? And how can you use it to effectively reach your dream clients , generate new leads and sales , and see incredible ROI ?
For starters , print marketing is a strategy that uses physically printed media to advertise your services , reach local customers , and attract more business . Print media can include things like magazines , newsletters , and brochures , and it ’ s an important marketing tool to consider alongside your digital media strategy .
At Tulip Media Group , we specialize in creating , designing , and marketing print media , so let ’ s take a closer look at 5 reasons your business needs print marketing in the digital age and how to begin implementing these strategies to benefit your business today .
# 1 – INCREASES YOUR BRAND VISIBILITY
You probably already know that it ’ s important to have a clear brand identity that sets you apart from your competitors , but you may not realize that print marketing actually increases your brand visibility to your target audience . Of course , digital media can accomplish this as well , but the problem is that you ’ re competing with hundreds , if not thousands , of other businesses for visibility within the digital space .
In contrast , when you utilize print marketing , you ’ re able to communicate your brand message directly and more easily to your customers by creating personalized and targeted advertisements that they can physically interact with rather than simply scroll past .
Remember , it only takes a few seconds for a customer to form a first impression of your business , meaning an effective print marketing campaign must not only translate your brand identity and mission but also stick in clients ’ minds , which ultimately increases your brand visibility .
# 2 – BUILDS CREDIBILITY , TRUSTWORTHINESS AND AUTHENTICITY
Some of the most important metrics these days , which are also some of the most difficult to measure , pertain to having a brand-client relationship that builds credibility , trustworthiness , and authenticity . Although often overlooked , fostering these areas is critical when creating an effective print marketing campaign .
For example , a Stackla Survey found that 86 % of consumers say authenticity is a key factor when determining which brand to support , and a research project conducted by INMA states that 82 % of consumers trust print ads compared to social media ads sitting at a mere 43 %.
Print marketing is so effective at building credibility , trustworthiness , and authenticity because it eliminates any privacy concerns that people often experience with digital marketing while also providing something tangible for the person to engage with . Plus , additional studies have shown that customers not only trust print advertisements more but are more likely to remember the content and support the business as a result .
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