TULIP ACADEMY
BOOK RECOMMENDATIONS
ANDY ' S PICK : BLITZSCALING : BY REID HOFFMAN & CHRIS YEH Amazon Summary - LinkedIn cofounder , legendary investor , and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies .
What entrepreneur or founder doesn ’ t aspire to build the next Amazon , Facebook , or Airbnb ? Yet those who actually manage to do so are exceedingly rare . So what separates the startups that get disrupted and disappear from the ones who grow to become global giants ?
The secret is blitzscaling : a set of techniques for scaling up at a dizzying pace that blows competitors out of the water . The objective of Blitzscaling is not to go from zero to one , but from one to one billion – as quickly as possible .
ERIKA ' S PICK : EXTREME OWNERSHIP BY JOCKO WILLINK & LEIF BABIN Amazon Summary - Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders . After departing the SEAL Teams , they launched Echelon Front , a company that teaches these same leadership principles to businesses and organizations . From promising startups to Fortune 500 companies , Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields .
Now , detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat , Extreme Ownership shows how to apply them to any team , family or organization .
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Everything you need to professionally write , publish and market your non-fiction book .
ROBYN ' S PICK : BUILDING A STORYBRAND BY DONALD MILLER
Amazon Summary - In a world filled with constant , on-demand distractions , it has become near-impossible for business owners to effectively cut through the noise to reach their customers , something Donald Miller knows first-hand . In this book , he shares the proven system he has created to help you engage and truly influence customers .
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies . Without a clear , distinct message , customers will not understand what you can do for them and are unwilling to engage , causing you to lose potential sales , opportunities for customer engagement , and much more .
JESSICA ' S PICK : OUTRAGEOUS EMPOWERMENT BY RON LOVETT
Amazon Summary - Ron Lovett went from breaking up brawls at nightclubs to providing personal protection to some of the world ' s biggest A-List celebrities - a 15-year roller-coaster ride of managing against the grain in uncharted territory . In Outrageous Empowerment , Ron Lovett shares how he transformed his one-employee business in Halifax , Nova Scotia , into a leading national security company with over 1,500 frontline staff . Ron will reveal the techniques he used to turn disgruntled employees into passionate stakeholders who carried out the company ' s visions . All large companies talk about employee alignment through culture and purpose . Ron will show you how with simple , scalable systems and processes which ensure that an enterprise ' s productivity matches its mission and empowers its staff to execute .