HORROR STORIES
MARKETING HORROR
STORIES
THE BAD AND THE UGLY
BY : JESSICA EMBREE
A
At Tulip Media Group , our mission is to provide Client-Partners with the tools and strategies to ultimately be successful in their marketing initiatives . But along the way , we ’ ve also heard some horror stories that could only be described as the bad and the ugly side of marketing .
In this article , we ’ re going to discuss four different marketing horror stories we have heard that others have experienced which has prevented them from growing their online presence through effective marketing strategies . Plus , we ’ ll provide tips on avoiding these pain points so that your campaign can run more smoothly and you can see a better ROI .
# 1 – NOT UNDERSTANDING GOOGLE ADS POLICIES
Nowadays , creating an advertisement on Google Ads can be one of the most powerful ways to promote your service or offering . However , understanding how Google Ads works is critical in order to run an effective marketing initiative that doesn ’ t get flagged or — worse — banned from the system . One of the things to be aware of with Google Ads is its policies . For instance , with certain guidelines and rules for various industries like tech and real estate , there are many things that you have to consider when it comes time to create your ad and things you have to learn regarding what you can and cannot advertise . For example , Google doesn ’ t like redirects , so advertisements with things like Bitly or JotURL will be declined .
The real horror story with Google Ads is best demonstrated by what happened when one of our Client-Partners accidentally violated a Google Ads policy . Prior to coming to work with us , the Client-Partner created a second Google Ads account , not realizing they already had one . When Google became aware of this , they suspended both accounts . We tried to help resolve this issue for our Client-Partner by appealing the issue , but unfortunately , to this day , they are unable to advertise on Google . So , why exactly are they blocked forever from being able to advertise on Google Ads ?
Google takes its policies very seriously because people and businesses often try to circumvent its rules . Even in this instance , where it was an honest mistake , the account is still
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