HORROR STORIES suspended . In other words , if you are found to breach Google Ads policies , it can be difficult to appeal such matters , so be sure to create only one account and follow all the rules that apply to your industry to avoid this same outcome for your business .
# 2 – EMPHASIZING WEBSITE AESTHETIC OVER SEO
A common mistake we ’ ve seen time and time again is emphasizing the aesthetic of a new website instead of focusing on the functional , technical side of SEO . SEO stands for search engine optimization and is what helps Google understand and rank your site accordingly for your customers to find . You can pay big bucks to create the most beautiful website , but if no one can find it , then what ’ s the point ?
This was the worst-case scenario one of our Client-Partners experienced when they spent a lot of money to have an amazing website created , but their developer did nothing with SEO on the backend . Having zero SEO strategy is a surefire way to have your website tank because there ’ s no way for Google to understand your offering and promote your site to the right people .
Keep in mind that SEO is a long-term game . You should always be thinking about SEO and have a website developer who is mindful of the best practices surrounding SEO . If you ’ re making major changes to your site , be mindful of not changing URL permalinks , meta descriptions , alt text for images , and title tags . Always talk with your website developer first to make sure you aren ’ t hurting your website ’ s SEO .
# 3 – NOT BEING SENSITIVE TO WORLD EVENTS
Nothing kills a marketing campaign faster than content that is tone-deaf to current political or world events . For example , one of our Client-Partners received an email from a third-party business making puns in their headline at the current situation between Russia and Ukraine . As you may have guessed and from what we have heard , this email campaign did not go over well . This mistake reflects poorly on the business ’ s reputation and left a bad taste in the mouth of our Client-Partner who received the email .
Being sensitive to events around the world or even topics that trigger certain people when creating your marketing initiatives is paramount so that you don ’ t create content that reflects poorly on your company or is tone-deaf to current events .
# 4 – CHEAPER IS NOT ALWAYS BETTER
With inflation on the rise , individuals and companies alike are looking for ways to save a few dollars . But unfortunately , when it comes to creating a website that converts , or even running an effective marketing initiative , cheaper is not always better . At Tulip Media Group , we have onboarded many Client-Partners who have wasted countless dollars on an approach that seemed cheaper at the time , but in the end , it only caused more problems and headaches .
Consider this : Is it worth all the extra time and hassle to have to fix your new website to ensure it runs smoothly , potentially having to buy further extensions and plug-ins , just because you wanted to save a few dollars during the creation period ? Obviously , your time could be better spent elsewhere — like running your business .
We have even fallen victim to this ourselves . We had hoped to save some money by switching from the domain provider . It turned out to be a big mistake . Not only did we take the time to move everything over , but it ended up creating security and management problems . It was stressful , time consuming , and a waste of money , but we definitely learned our lesson that doing it right the first time is worth the extra money spent .
When you become a Client-Partner at Tulip Media Group , we help you consider all of these insights and more so your entire business is optimized and ready to give you great ROI . So if you ’ re interested in exploring how we can help make your next marketing initiative a success , visit us at TulipMediaGroup . com . We can ’ t wait to help you take your business to the next level .
Jessica Embree is the Creative Director and a StoryBrand Certified Guide at Tulip Media Group . Jessica grew up with an entrepreneurial spirit and started her first business at the age of 10 . She has a passion for helping businesses grow and succeed using creative marketing campaigns and strategies that produce measurable results . Jessica ' s first book , Double Sales / Zero Salespeople , co-authored with Andy Buyting , is now available and an international best seller ! TM . Media / DoubleSalesUS .
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