MARKETING PLAN
Frequently discussing your goals ensures the company is making advancements towards them ; ambitious goals promote growth by stretching your team outside the walls of their comfort zones ; specific metrics for measuring goals make it easy to determine how much progress you ’ ve made ; and transparency is vital for sharing goals with your team and in creating incentives for high performance .
Once you have established your three-year FAST goals , come back to the present and think about what you can do in the next 90 days that will propel you toward achieving these goals . Repeat this process each quarter . Anything beyond 90 days shouldn ’ t be planned because there are too many unpredictable variables .
I have been a Certified Scaling Up Coach for over 12 years now and I can tell you this : companies that engage in quarterly planning sessions see greater success with their marketing strategy each year than companies who recycle the same techniques throughout the year .
At each of General Electric ’ s quarterly planning sessions , former CEO and ‘ Leader of the Century ’ Jack Welch worked with his executive team to set three-year FAST goals and 90-day objectives towards achieving these goals . What he called the “ three-year strategic plan ” and the “ 90-day execution plan ” saw General Electric to great success .
REDEFINING YOUR BUSINESS DEVELOPMENT STRATEGY
With a solid three-year strategic plan and 90-day execution plan in place , it ’ s time to revisit your business development strategy . This includes your sales and marketing initiatives . Look at your new goals , particularly your new sales goals , and assess what you are currently on track to achieve . If your FAST goals and what you ’ re on track for achieving are not aligned , you will need to redefine your business development strategy to close the gap .
Most of us have sales goals for 2022 that are higher than what we are currently on track to achieve . As a result , we need to fill that gap . If you go into the marketplace in the same way you ’ ve done every year in the past , you are going to get the same results . In other words , if you change nothing , nothing is going to change . If you want to fill the gap , you need to do something different .
Think about your core customer and develop aligned sales and marketing messaging that attracts their attention , speaks directly to them , and clearly communicates where you want them to go in their buying journey . Highlight the value of the product or service you are providing and speak to the problem you are solving by selling it to them .
If you have not already done so , we highly recommend optimizing your website to maximize conversions as part of your redefined business development strategy . Having a strong digital marketing component is a must for competing in any industry this year and for propelling your company towards achieving your FAST goals . Optimize your website with a call to action and consider exploring options for pay-per-click advertising and organic content marketing .
DIGITAL MARKETING IS WHAT WE DO
At Tulip Media Group , digital marketing is what we do . As a StoryBrand Certified Agency , we help companies across North America achieve real results through our tailored migital marketing programs . We can also help you automate a portion of your sales and marketing process to filter out low-quality leads , allowing you to focus only on potential customers with a high likelihood of conversion . When customers land on your website , we ’ ll make sure they know how and where to take action to engage with your company . That ’ s what we do .
Enlisting the help of a digital marketing expert like Tulip Media Group can help you target your advertising , maximize your return on investment , and accelerate your journey toward achieving your FAST goals . If you want to take your business to the next level in 2022 but need some help leveraging a digital marketing strategy , we would love to talk to you . Our digital marketing programs are so good that they pay for themselves , results guaranteed . Book a consultation with us online at TulipMediaGroup . com to learn more .
Andy Buyting ' s thought leadership journey started when he published his first business book in 2007 and first magazines in 2009 . Since that time , he has leveraged custom magazines and online digital content strategies to establish himself as a leading authority in content marketing and brand positioning . Through his company , Tulip Media , Andy and his team make these content marketing strategies and tools accessible to their Client-Partners .
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