MARKETING PLAN
YOUR MARKETING PLAN FOR
2022
BY : ANDY BUYTING
W
With 2022 comes a new era of marketing possibilities . Every business should take some time each year to revisit their marketing strategy , but with the rapid advances we ’ ve seen in technology these past two years , this is especially true this year . In this article , I want to go through the process of developing your marketing plan for 2022 .
A TEMPLATE FOR STRATEGIC PLANNING
To initiate your 2022 planning process , take yourself out of the business for a day or two and apply some strategic thinking . Consider where you want to take your company over the next one and three years and what it might mean for your business development strategy .
Once you ’ ve had time to envision the future of your company and examine some modes of getting there , block off an afternoon or a full day to plan strategically with your team . Communicate to them where you see the company in three years and set some short- and long-term goals toward achieving that vision .
In 2022 SMART , or Specific , Measurable , Attainable , Realistic , and Timely , goals have been replaced with FAST goals . FAST goals are Frequently-discussed , Ambitious in scope , measured using Specific metrics , and Transparent for everyone to see and understand . Be sure that the goals you are setting measure up against this framework . Don ’ t be afraid to be a little bit ambitious .
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