GET DIFFERENT
Outmarket Everyone
ELSE
BY : MIKE MICHALOWICZ
I
I felt invisible . I had launched my first business , a VAR , in 1996 . Back then the popular three letter acronym for a managed service provider , was Value Added Reseller . We did basically the same thing MSPs do today , just with the technology of time . Netware 3.12 was hot and Token Ring was taking its final gasp as a new “ cutting edge technology ” called Ethernet took root .
The demand for networks was exploding . Every business wanted to connect to their PCs , their printers and the newest technology of all … the Internet . Opportunity abound . My company was in the right place at the right time . Or was it ?
No matter how I marketed , no matter how many networking ( as in professionals socializing ) events I
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