FEATURE
SITTING DOWN WITH
SMarketing noun
the integration of sales and marketing into a single business development strategy .
DOUBLE SALES / ZERO
SALESPEOPLE
AUTHORS ANDY BUYTING JESSICA EMBREE
T
Tulip Media Group ’ s Founder , Andy Buyting , and Creative Director , Jessica Embree , released their first collaborative publication , Double Sales / Zero Salespeople : Optimize Your Sales and Marketing into One Business Development Strategy That Works , in April 2021 shortly after the release of The Ultimate Culture by Tulip Media Group ’ s Vice President , Stacey O ’ Brien , and Managing Editor , Erika MacLeod . It ’ s been a busy year for our team , and we ’ re excited to share with you so many incredible secrets to success .
Bold , enticing , and remarkably innovative , Double Sales / Zero Salespeople is a reimagined approach to business designed for everyone from seasoned business leaders to those emerging into the world of business for the very first time . With step-by-step processes and real-world applications , it works as a guidebook for optimizing sales and marketing by using a single business development strategy that really does work . This issue , we ’ re sitting down with
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the authors to learn more about the book and the genius behind it .
ANDY AND JESSICA , THANK YOU SO MUCH FOR BEING HERE TODAY . CAN YOU START BY TELLING US WHAT INSPIRED YOU BOTH TO WRITE DOUBLE SALE / ZERO SALESPEOPLE ?
We saw a problem , one we ourselves faced in Tulip Media Group . The problem is this : businesses too often treat sales and marketing as two separate strategies , which creates conflict within the company and actually becomes counterproductive in the selling process . When the sales and marketing departments are constantly competing for funding while trying to provide value for the company individually , it prevents them from working as a team . The secret to doubling sales is to align these processes and have them work together towards a common sales goal .
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