NETFLIX
TULIP MEDIA ORIGINAL
Netflix Culture Behind The Scenes
100 % Match 2022 1 Season 4K Ultra HD 5.1
BY : ERIKA MACLEOD
P
People love to be entertained , and I think most of us would agree that no one does this better than Netflix . In the third quarter of 2021 , Netflix added 4.4 million new subscribers , much thanks to the acclaimed Squid Game , bringing the company to a grand total of 214 million paid subscribers in over 190 countries .
This quarter , I read up on the behind-the-scenes culture that drives Netflix ’ s success in That Will Never Work : The Birth of Netflix and the Amazing Life of an Idea by cofounder and the company ’ s original CEO , Marc Randolph , and No Rules Rules : Netflix and the Culture of Reinvention by cofounder and current Netflix CEO , Reed Hastings , and INSEAD Business School professor and culture expert , Erin Meyer . This issue , I want to share some of the company ’ s cultural secrets to success with you .
THE NETFLIX STORY
Marc Randolph and Reed Hastings cofounded Netflix on August 29 , 1997 , with the intention to create “ the Amazon . com of something .” They knew they were on the path to success when Amazon ’ s Jeff Bezos offered to purchase Netflix just one year later for $ 14 –$ 16 million . Hastings and Randolph , however , declined Bezos ’ s offer .
In early 2000 , the company moved from a per-rental model to a monthly subscription model before introducing its famed video-on-demand streaming service in 2007 . Netflix began developing original programming in 2013 , an idea that was quickly adopted by competing streaming services like Amazon Prime Video . In 2018 , the company started producing international content to attract a broader global audience .
Over the years , Netflix has faced its share of challenges , but the team behind the scenes still has yet to encounter an obstacle they cannot overcome . In 2021 , Netflix continues to be the leading video-on-demand streaming service .
CORE VALUES
Marc Randolph recognized that “ culture is not what you say , it ’ s what you do .” In everything they do , Netflix employees today embody the company ’ s nine core values : judgement , communication , impact , curiosity , innovation , courage , passion , honesty , and selflessness .
Judgement
Judgement is the ability to make wise decisions despite being faced with ambiguity . This applies to the business , technical aspects , relationships , and contextual creativity of Netflix . Employees are empowered to examine problems , to identify the root causes , and to develop holistic solutions . Everyone on the team is encouraged to think strategically and to articulate both what they are and what they are not trying to do in their work . They are also entrusted with creating an order of priorities to determine what must be done well now and what can be improved later for maximum impact .
Communication
Netflix employees exhibit strong communication skills . This means that instead of reacting quickly , they listen carefully and always strive to fully understand what is being communicated by customers and colleagues before forming a response . In speech and in writing , the team is concise and articulate and treats everyone with respect regardless of their status and whether or not the team agrees with what is being said . In stressful situations , a Netflix employee knows to maintain calm and remain poised .
Impact
To achieve maximum impact , Netflix employees must first understand the importance of their work . They are results driven
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