CLIENT FEATURE
LOOKING AHEAD WITH TULIP MEDIA GROUP
Homestead Road has been producing its signature Feel The Joy Magazine with Tulip since mid-2020 , but in 2021 , they decided to elevate the customer experience by applying the Storybranding philosophy to their marketing and executing a tailored SMarketing program . The new keyword-optimized blog , targeted Google ads , and a user-friendly website optimized for search engines have helped increase Homestead Road ’ s brand exposure and made them more accessible to new clients .
“ It ’ s so much easier for people to access Homestead Road now . With Google , people see us more frequently and see us at the top of the page ,” related Bradway . “ We ’ ve been able to hire more people because we ’ re increasing in popularity so rapidly .”
She went on to say of Tulip Media Group ’ s Creative Director , Jessica Embree , who manages the back end of their digital marketing program , “ Jessica has offered so much advice and so much of her expertise on the best way to optimize the website to increase leads and get more eyes on us . She brings a lot of tiny details to our attention that have dramatically increased our user experience . It just keeps getting better .”
In the second quarter of 2021 , Homestead Road was successful in increasing their qualified pay-per-click leads by 79 % while saving an annualized amount of over $ 50,000 due to Google optimizations . The company has hired 20 new employees in the last six months to accommodate accelerating growth .
“ Tulip Media has been super flexible in how our partnership works . They have adapted their services to the unique structure of our company and the way we ’ re set up .” Bradway told us . “ Ultimately , you are helping us deliver the best version of Homestead Road that we can .”
Homestead Road is continuing to explore new opportunities for growth . In fact , Homestead Road was just recognized in the 2021 Inc . 5000 Fastest-Growing Private Companies in America for the fourth year in a row . We are so honored to be a part of the rapid expansion of Homestead Road , and we can ’ t wait to see what ’ s next for this compassionate Client- Partner .
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