CLIENT FEATURE
" IN THE SECOND QUARTER OF 2021 , HOMESTEAD ROAD WAS SUCCESSFUL IN INCREASING THEIR QUALIFIED PAY-PER- CLICK LEADS BY 79 % WHILE SAVING AN ANNUALIZED AMOUNT OF OVER $ 50,000 DUE TO GOOGLE OPTIMIZATIONS . THE COMPANY HAS HIRED 20 NEW EMPLOYEES IN THE LAST SIX MONTHS TO ACCOMMODATE ACCELERATING GROWTH ."
a culture of caring and giving back to the communities it serves . From the resources it provides its employees to the team ’ s heavy involvement in their communities , putting heart into everything they do is what makes this company so special . Today , we want to give you a little peek behind the curtain into the heart of Homestead Road .
A CULTURE OF CARING
The culture at Homestead Road is focused on bringing out the best in every employee based on their individual strengths , much like we do here at Tulip Media Group . The company values employees and adapts roles to fit the people working in them . When joining Homestead Road , each new hire takes a test to establish their strengths . This way , everyone in the organization knows how to work best with everyone else based on what each person excels at .
“ I personally scored really high as a ‘ fact finder ,’ meaning I ’ m a good person to come to for research and investigating discrepancies ,” Bradway said . “ The test really places a value on how each person works individually rather than trying to make us fit into the mold of a typical employee working in our position . It really helps us understand ourselves and also how to work with and engage with other team members ”
The company also hosts a monthly “ Lunch and Learn ,” which is an hour-long meeting where everyone on the team gets to collectively explore a new concept . It is targeted at personal development for each individual .
“ I ’ ve never been in a company that has placed such an emphasis on providing resources to its employees to better themselves as employees and as people . It really helps us manage things going on at work and in our personal lives ,” Bradway said .
The most recent Lunch and Learn was centered around how to have healthy conversations and communicate in a way that prevents arguments . This educated the team on how to manage their emotions internally , ask themselves tough questions , and take ownership of their conversations , which are all valuable skills to have both as people and in their roles at Homestead Road .
Beyond the workplace , CEO Andrey Sokurec is a big believer in a healthy work-life balance . The whole team is encouraged to plan getaway vacations and spend quality time with their loved ones as much as possible . Andrey also limits businessrelated correspondences outside of work hours , which reinforces how much he respects each individual ’ s time . Working in this atmosphere drives the team to go above and beyond for the company knowing how much they are valued both as people and as employees .
GIVING BACK TO THE COMMUNITY
As an integral member of the communities it serves , Homestead Road makes a point of getting out and giving back every chance they get . Most recently , the Homestead Road volunteered with the Sanneh Foundation , packing boxes of fresh food for underserved areas of the St . Paul community in Minneapolis . Each box of food held enough to feed a family of five for one week . In addition to their volunteer work , Homestead Road also contributed a large donation to help the foundation in its mission to empower youth and unite the community .
“ It was a really great way to connect as a company and give back to a community we work so heavily in ,” Bradway said . “ Working to continuously elevate the communities we serve is a huge driving factor in the work Homestead Road does .”
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