SOCIAL MEDIA
You should also be paying attention to comments on competitors pages so you can act preemptively on the needs of customers and new prospects . We also recommend you tune in to channels that will provide you with data on industry trends . At Tulip Media , we can set you up with tools for social listening that will send notifications directly to your phone or computer and take the hassle out of staying on top of all these platforms .
# 3 - TIME TO RECOVER LOST CLIENTS
Most businesses lost clients during the pandemic , but it ’ s time to get them back . Social media is a powerful tool for client recovery . Laser-targeted advertising on social media platforms will deliver a short-term return on your investment by rapidly rebuilding the community around your brand .
The secret here is to ensure your ads are narrowly targeted to very particular audiences . This will drive the connection between you and your clients because you both have something in common and you want to make your company a shared point of interest .
If you need help defining the target audiences that will be most effective in recuperating lost sales and forming connections around your brand , talk to our team of marketing specialists today .
# 4 - HEED THE IOS 14.5 UPDATE
Apple noticed that some applications had built-in trackers that were designed to take more data than was needed by the app for the purpose of sharing the data with third parties , like advertisers and data brokers . In response , Apple recently updated its software with a new feature called app tracking transparency . This new feature requires apps to get user permission before sharing their activity and data with third parties .
This affects your targeted advertising campaigns because Apple users can now opt out of being tracked for marketing purposes . Facebook and Instagram are trying to navigate this update with a new conversion tool , but nothing has been released yet .
Keep an eye on this trend and be mindful of what it means for your marketing campaigns . If you are currently running a SMarketing program with Tulip , ask us how we ’ re modifying your campaigns to respond to this update .
NEW ! SOCIAL MEDIA PROGRAM
CREATE ENGAGING SOCIAL MEDIA CONTENT THAT GENERATES LEADS
• SOCIAL MEDIA AUDIT & STRATEGY
• CONTENT CREATION & POSTING
• SOCIAL MEDIA LISTENING
• SOCIAL MEDIA AD MANAGEMENT
• ANALYTICS & REPORTING
Dorcas Omunagbe is the Digital Marketing Specialist at Tulip Media Group . She has over five years of marketing experience and has a master degree in communications . She uses her vast experience and marketing talents to produce engaging social media content for our Client-Partners and helps them achieve maximum results .
LEARN MORE AT TM . MEDIA / SMARKETING
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