SOCIAL MEDIA
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SOCIAL MEDIA TRENDS THAT SHOULD CHANGE THE WAY YOU MARKET IN 2021
BY : DORCAS OMUNAGBE
Social media has gained immense popularity in the last 18 months . Because of this , it has become vital to take advantage of social media trends if you want to remain competitive in today ’ s market . I ’ m letting you in on four current social media trends that will change the way you market to your customers .
# 1 - BABY BOOMERS ARE ON SOCIAL MEDIA
Are you still ignoring baby boomers on social media with your digital marketing campaigns ? Well , you shouldn ’ t be because the use of social media by this generation is at an all-time high . Thanks to the pandemic , this year has seen an increase in social media use by people aged 57 to 75 . Because they ’ ve been stuck at home , baby boomers have adopted technology and gotten more active on social media platforms like Facebook , Instagram , Twitter , and even TikTok . This is according to research by HootSuite and Investopedia .
Baby boomers have also become more apt to use online shopping platforms . Studies found that 70 percent of baby boomers bought items online in the past month . We also found that 66 percent of baby boomers purchased items through social media platforms . That ’ s a big market to tap into with the right digital marketing strategy .
If you are still ignoring baby boomers in your digital marketing campaigns , then you may be missing out on sales . Our team of experts can help you adapt your campaigns to tap into this large and growing audience .
# 2 - SOCIAL LISTENING IS KEY
If you haven ’ t already , consider taking your social listening up a notch . What we mean by social listening is monitoring your various social media channels for brand feedback and mentions . You may also tune in to discussions that contain keywords that align with your brand or relate to your product and service offerings .
Many customers today expect a rapid response when it comes to customer service and customer support . This is especially true with most customers being at home with limited opportunities for contact . In a lot of cases , customers are sending their queries through social media platforms , so you need to be tuned in to respond to them quickly when they reach out . They may do this by direct message or in your page comments , so keep an eye on both .
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