™Marketing Magazine Issue 13 | Page 27

TULIP ACADEMY
TULIP ACADEMY

BOOK RECOMMENDATIONS

ANDY ' S PICK : LOVE IS FREE . GUAC IS EXTRA . BY MONTY MORAN
Amazon Summary - Imagine you ’ re one of 75,000 people working in a huge company , and the CEO wants to talk to you , one-on-one , to get to know and understand you . That ’ s what Monty Moran did 20,000 times as he built the extraordinary culture that took Chipotle Mexican Grill from a regional burrito chain to a Fortune 500 superstar . In Love Is Free , Guac Is Extra , Monty shows how he used curiosity , vulnerability , love , and a unique understanding of the true meaning of empowerment to build a distinctive and wildly effective culture . From his teenage days befriending homeless people at a Colorado Dairy Queen to his nuanced navigation of a complex co-CEO relationship , Monty demonstrates a relentless humility and desire to understand the person across from him .
ERIKA ' S PICK : THE GREATEST BUSINESS DECISIONS BY VERNE HARNISH
Amazon Summary - Decisions equal success-nothing happens until one is made . Businesses make millions of decisions every day . But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business . These big decisions are counterintuitive-they go against the conventional wisdom . In hindsight , taking a different direction may seem easy , but these bet-thecompany moves involve drama , doubt , and high tension .
STACEY ' S PICK : UNBRANDING BY SCOTT STRATTEN
Amazon Summary - UnBranding is about focus – it ' s about seeing that within these new strategies , technologies and frameworks fighting for our attention , lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy , unless it actually works . UnBranding is here to remind you that you can ' t fix rude staff , mediocre products and a poor brand reputation with a fancy new app .
JESSICA ' S PICK : THE MASTER COACH BY GREGG THOMPSON
Amazon Summary - Today , coaching is recognized to be one of the most effective human resource development processes available , and it is becoming increasingly popular in organizations of all sizes . Faced with historically low levels of employee engagement ( as little as 13 % according to Gallup ’ s latest survey ), business leaders see coaching as key to unlocking the human talent , creativity , and innovation that is hiding in plain sight in their workplaces . And rather than bring in external coaches for this purpose , they want to integrate coaching into their company culture – a 2015 study by the International Coaching Federation ( ICF ) and the Human Capital Institute ( HCI ) found that 81 % of organizations surveyed planned to train managers / leaders in coaching skills .
HEATHER ' S PICK : ESSENTIALISM : THE DISCIPLINED PURSUIT OF LESS BY GREG MCKEOWN
Amazon Summary - Essentialism is more than a time-management strategy or a productivity technique . It is a systematic discipline for discerning what is absolutely essential , then eliminating everything that is not , so we can make the highest possible contribution toward the things that really matter .
By forcing us to apply more selective criteria for what is Essential , the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us .
DORCAS ' PICK : SUBTLE ART OF NOT GIVING A F * CK BY MARK MANSON
Amazon Summary - In this generation-defining self-help guide , a superstar blogger cuts through the crap to show us how to stop trying to be " positive " all the time so that we can truly become better , happier people .
For decades , we ’ ve been told that positive thinking is the key to a happy , rich life . " F ** k positivity ," Mark Manson says . " Let ’ s be honest , shit is f ** ked and we have to live with it ." In his wildly popular Internet blog , Manson doesn ’ t sugarcoat or equivocate . He tells it like it is – a dose of raw , refreshing , honest truth that is sorely lacking today . The Subtle Art of Not Giving a F ** k is his antidote to the coddling , let ’ s-all-feel-good mindset that has infected American society and spoiled a generation , rewarding them with gold medals just for showing up .
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