OBNOXIOUS OFFER
What Is Your
BY : ANDY BUYTING
Obnoxious Offer ?
If you want to compete in this hypercompetitive world , you need to stand out . We all know this because it ’ s something we ’ ve heard for many years . However , particularly if you ’ re in a highly competitive industry , the question becomes : How do you stand out ?
A few years ago , I had the opportunity to listen to and work with Carl Gould , a highly sought-after keynote speaker and a leading authority on business entrepreneurship . He introduced me to the concept of the “ obnoxious offer .”
Carl , when he was in school , started a landscaping company as a way to make money in the summertime . After winning two offers right off the bat , Carl ’ s father advised him to ask his customers why they chose to buy from him . This way , he could understand what he was doing right .
Initially , Carl had thought he was chosen for his confidence , quality of design , and competitive pricing . However , as it turned out , his clients had chosen him because , out of all the landscapers they had called , he was the only one who had showed up . This gave Carl an idea for his marketing strategy .
Because landscaping is an industry with notoriously poor customer service , Carl decided that instead of focusing on his professionalism and the quality of his work , he would market a promise to always live up to his word and to always show up . He later extended his offer to include a guarantee that work would be completed on time and on budget . Lo and behold , his phone rang off the hook .
These promises were what Carl coined his “ obnoxious offer ,” something he could offer his clients that his competitors just couldn ’ t . His competition couldn ’ t stand it because they weren ’ t prepared to match what he was offering . Meanwhile , Carl ’ s business flourished .
When I learned about this concept , I immediately brought it into Tulip Media Group . Now that we specialize in digital marketing , our obnoxious offer centers around results .
UNLIKE SO MANY DIGITAL MARKETING AGENCIES , WHICH GUARANTEE LIKES AND CLICKS BUT NO REAL SALES , WE GUARANTEE CONVERSIONS .
We still monitor traffic and social media engagement , but the success of our campaigns is measured by how many prospects actually reach out to you to learn more about your business .
To guarantee this , we extend our obnoxious offer and put our money where our mouth is . If after 90 days you are not fully satisfied with the results that we ’ re providing you , we will let you out of the contract early or we ’ ll fulfill the contract and you can pay us what you want . Our competition can ’ t stand that we do this , but we do it because we can .
Today , I challenge you to design your own obnoxious offer . What can you offer that no one else in your industry can ? What can you offer that will drive your competition crazy but that your clients and customers will love you for ? I ’ d love to hear what you come up with .
If you want to take it a step further and turn your obnoxious offer into a digital marketing strategy , our team would love to help you stand out and provide real results . Book a demo by visiting our website at TulipMediaGroup . com .
Andy Buyting ' s thought leadership journey started when he published his first business book in 2007 and first magazines in 2009 . Since that time , he has leveraged custom magazines and online digital content strategies to establish himself as a leading authority in content marketing and brand positioning . Through his company , Tulip Media , Andy and his team make these content marketing strategies and tools accessible to their Client-Partners .
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