CONTENTS
PUBLISHER MANAGING EDITOR GRAPHIC DESIGN CONTENT COORDINATOR
CONTRIBUTORS
PHOTOGRAPHY
Tulip Media Erika MacLeod Jessica Embree Stacey O ' Brien
Andy Buyting Erika MacLeod Stacey O ' Brien
David Meerman Scott Deb Gabor
Dorcas Omunagbe Jessica Embree
Heather Crossman John DiJulius Sadie Baker
Tulip Media iStock . com
Inside
3 LETTER FROM ANDY BUYTING 4 TULIP MEDIA TIMELINE 6 CALLS TO ACTIONS WITH DAVID MEERMAN SCOTT 8 BUSINESS PRIORITIES WITH ANDY BUYTING
10
FEATURE
WITH STACEY O ' BRIEN
So You Want To Be Customer Centric
12 BRANDING WITH DEB GABOR
SCAN ME TO START GROWING
14
FEATURE
WITH ERIKA MACLEOD
Zappos Culture
TM
Marketing Magazine is published by Tulip Media . All content , copyright © 2021 , Tulip Media . All rights reserved .
TM
Marketing Magazine is a valued and recognized trademark of Tulip Media . This publication may not be reproduced , all or in part , without written consent from the publisher . Every effort has been made to ensure the accuracy of all content in this publication , however ; the publisher will not be held responsible for omissions or errors .
Articles , reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher . The material herein is intended for educational and informational purposes only . Nothing herein is to be considered the rendering of advice for specific cases or circumstances . Communication of any information contained herein does not constitute a relationship , nor convey advice or recommendation of any kind . Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction .
Please address all editorial and advertising inquiries to Tulip Media , email : Erika @ TulipMediaGroup . com .
Tulip Media is not held responsible for the loss , damage or any other injury to unsolicited material ( including but not limited to manuscripts , artwork , photographs and advertisements ). Unsolicited material must include a self-addressed , overnight-delivery return envelope , postage prepaid .
Tulip Media will not give nor rent your name , mailing address , or other contact information to third parties . Magazine subscriptions are complimentary for qualified individuals .
16
20
FEATURE
CLIENT-PARTNER FEATURE STORY : CONVERSIONS SOAR AT WAYPOINT INSURANCE
WITH JESSICA EMBREE Reporting & Dashboarding In Marketing
22 REVENGE SPENDING WITH JOHN DIJULIUS
24
FEATURE
WITH HEATHER CROSSMAN
Free Tools For Non-Designers
26 OBNOXIOUS OFFER WITH ANDY BUYTING 27 TULIP ACADEMY : BOOK RECOMMENDATIONS
28
FEATURE
WITH DORCAS OMUNAGBE
Social Media Trends
( 8 7 7 ) 7 1 9 - 8 9 1 9 WWW . TM . MEDIA