STORYBRAND
trade show after trade show , and none of it was working . We were beyond frustrated because we knew our services could really help businesses grow and thrive . The problem was that we were focusing on our services and forgetting whom our core customer was . We were making Tulip Media the “ hero ” in the story . Meaning we started off talking about ourselves in every communication that we did with potential Client- Partners . We realized that although the messaging we were using was important , it is not an impactful first impression . Enter StoryBrand .
After discovering the StoryBrand Framework , we proceeded to read all of Donald Miller ’ s books and take all of his courses . We then took the leap in December 2020 to become StoryBrand Agency Certified . Although our SMarketing program had already been rolled out at this time , we knew going the extra mile to get our certification would add more value to the programs we were already providing to our Client-Partners .
There are only about 32 StoryBrand Certified Agencies in the world , so in that respect , you may consider us a rare breed , especially since we are just the second company in all of Canada to get this certification .
HOW IT BENEFITS OUR CLIENT-PARTNERS
Now , when we speak to Client-Partners , the whole Tulip Media team is able to provide clear and concise messaging in all the content we produce for you . This means everything we do for you is created to produce real results . Because of our StoryBrand Agency Certification and our extensive training , we know exactly which steps to take to clarify your marketing messaging and how to communicate to your customers . Everything we produce is consistent in messaging and in alignment with your overall marketing strategy .
Whether you are working with a StoryBrand Certified Agency or a StoryBrand Certified Guide , you ’ re going to get clear and concise marketing . The key difference in working with an agency rather than a guide is that you now have a whole team behind you .
If you ’ re speaking with one of our production managers , for instance , she ’ ll be focusing on ways your content could rank better . Because we are StoryBrand Agency Certified , she ’ ll also have a clear idea of what your messaging should be . She will ensure that the content you put out is fully aligned with what we ’ ve determined is the right messaging for your business .
If you ’ re working with one of our designers , not only are you going to come out with a beautiful piece of artwork but the message displayed will also be aligned with everything else you ’ re putting out so that it , too , resonates with your core customer .
Whether you ask your question to our production managers , our designers , or our marketing specialists , you know that you ’ re going to get the same response because we ’ re all on the same page and we ’ re all applying the StoryBrand Framework to your marketing strategy .
When we engage with businesses experiencing poor marketing results , we realign their marketing strategy using the StoryBrand approach . This means first digging into whom their core customer is , looking deep into their thought processes to isolate their problems , and then identifying the best ways to go about presenting our solution . We then turn our focus to putting out clear , concise , and consistent messaging that aligns with the persona of the core customer we are targeting . It ’ s all about discovering whom your core customer is and putting out messaging that ’ s going to resonate with them .
Having that clear understanding of what your messaging needs to be then trickles down into your website , pay-perclick advertising , social media marketing , and the content you put out . With the StoryBrand Framework in place , all of your marketing initiatives are aligned .
If you ’ re interested in learning more about how the StoryBrand Framework can help transform your marketing , schedule a call with me at calendly . com / jessicaembree and learn how we can make a difference in your marketing .
Jessica Embree is the Creative Director and a StoryBrand Certified Guide at Tulip Media Group . Jessica grew up with an entrepreneurial spirit and started her first business at the age of 10 . She has a passion for helping businesses grow and succeed using creative marketing campaigns and strategies that produce measurable results . Jessica ' s first book , Double Sales / Zero Salespeople , co-authored with Andy Buyting is set to be released April 20 !
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