STORYBRAND
One of the biggest problems that businesses have today is spending so much time , money , and resources on marketing that don ’ t produce the results they are looking for . At Tulip Media , we see this all the time when we meet with potential Client-Partners . It ’ s frustrating for them because they feel like they ’ re doing everything right and yet they ’ re still not seeing results .
Not seeing results usually boils down to unclear and confusing messaging . If your potential customer can ’ t understand what it is that you do and how you can help them , then they are not going to convert on your site . If they can ’ t understand what you are selling , they will leave and go buy from someone else .
Another problem we see is businesses are talking about themselves on their website and in other marketing initiatives . It ’ s okay to talk about your business being a fifth-generation family-owned company and mentioning it on your website and social media . It ’ s a great credibility factor . But if this is the first piece of information potential customers see when they hop on your website , there ’ s actually a good chance that you ’ ll lose them . This is because the first thing your customers are looking for isn ’ t how long you ’ ve been in business . What they are looking for when they land on your website is that you understand the specific problem they ’ re having and you can help them solve it . That ’ s it .
All of these marketing issues businesses have come down to errors in marketing communication . In fact , they can all be solved by understanding whom you ’ re selling to , where they ’ re trying to find you , and what they expect from you . That ’ s where StoryBrand comes in .
WHAT IS STORYBRAND ?
StoryBrand is a framework that helps brands clarify their message and bring all of their content into alignment with whom it is they are targeting . Instead of focusing on the role of the business itself , the StoryBrand 7-Part Framework focuses on the customer and their problems . The role of the business then becomes a guide for the customer to overcome their problems . Businesses provide this guidance by carefully positioning their products , services , and messaging in a way that is clear and speaks to their core customers problems .
TULIP MEDIA ’ S JOURNEY WITH STORYBRAND
We ’ ve been big fans of the StoryBrand Framework and Don Miller for several years . Pursuing our StoryBrand Agency Certification speaks to the value we place on everyone on our team being on the same page . What started our journey with StoryBrand — and eventually led us to become StoryBrand Agency Certified — was the realization that we weren ’ t being effective in our sales and marketing process . Back in 2019 , we were making hundreds of cold calls every day and investing in
TULIPMEDIAGROUP . COM | 21