“ Whoever owns the ink in an industry is the one who gains an unfair advantage over their competition ”
- Verne Harnish , Founder of Entrepreneurs ’ Organization ( EO ) and Author of Scaling Up
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MARKETING STRATEGIES consider starting a YouTube channel if you haven ’ t already .
Be strategic about it . You want to increase engagement , but at the same time , you don ’ t want to hit all the channels . You want to be focusing on where your target audience is consuming content . Make sure to monitor results so you can see what ’ s working and change what ’ s not .
# 3 - WRITE YOUR BOOK Have you considered that this may be the year for you to write that book you ’ ve been thinking about ? If , over the last number of years , you ’ ve felt compelled to share your story with the world , this is the year to do it .
I ’ m a big believer in book publishing . Publishing a book positions you as an authority figure and gives you credibility that others don ’ t have . In business , a book is the most effective business card that you could ever hand to someone .
If you don ’ t know what to write about , write about your company . Explore your history , culture , core values , vision of the future , brand promises , and go-to-market strategy . You can fill a book much more quickly than you think .
If you ’ re not a talented writer , hire a ghostwriter . You can do this yourself or give us a call and we can connect you with someone to perform this service for you . We also guarantee your book will become an Amazon best seller .
# 4 - UPGRADE CUSTOMER SERVICE I ’ m a big believer that the number one way to achieve your business development objectives as a company is to first stop the leaky bucket . In other words , you need to stop your clients from leaving you .
It ’ s well documented that keeping an existing customer is far cheaper than gaining a new customer . And quality customer service is the number one way to ensure that your customers stay with you . As a result of investing your resources into a customer service program that works , you will drastically increase the lifetime value of each customer you engage with .
Customer service is more important now than it has ever been .
Servicing your existing customers is absolutely critical . In 2021 , I challenge you to up your customer service game and find new and innovative ways to go above and beyond to retain your clientele for as long as possible .
# 5 - CHANGE YOUR GO-TO-MARKET STRATEGY The fifth and final strategy that I want you to consider for 2021 is revisiting your go-to-market strategy . Now is the time to look at your existing go-to-market and business development strategies and change what ’ s not working .
Because of everything we ’ ve gone through , people — at this moment , at this particular point in history — are more eager for change than they have ever been . When you look at your growth objectives for 2021 and you ’ re assessing how much business you hope to bring in this year relative to past years , you need to also recognize that you will not get there if you don ’ t shake things up a little bit .
Now is the time to throw out your old business development model ( or at least the components that aren ’ t working ) and bring in new strategies .
MOVING FORWARD
Maybe this is the year you need to look at pay-per-click advertising and own content marketing . Maybe this is the year to start a YouTube Channel or create a business Instagram account . Maybe this is the year you need to publish your own book .
Regardless , this is the year you need to change what you ’ re doing so that you can achieve greater business results in 2021 than you ever have before . Now is the time because your team , your customers , and your stakeholders are all ready for change now , here , in this moment .
I wish you all the best in your business and growth objectives as we move into this new year together . I truly believe that for everyone reading this article , it ’ s only right that you succeed . You ’ ve worked too hard to have it any other way . I challenge you to be bold enough to break what ’ s good in the pursuit of what ’ s great and go after your goals and dreams this new year .
Good luck .
HOW TO WIN CLIENTS & INFLUENCE PEOPLE ANDY BUYTING
HOW TO WIN CLIENTS & INFLUENCE PEOPLE
ANDY BUYTING SECOND EDITION
WARNING Reading this book will
Andy Buyting ' s thought leadership journey started when he published his first business book in 2007 and first magazines in 2009 . Since that time , he has leveraged custom magazines and online digital content strategies to establish himself as a leading authority in content marketing and brand positioning . Through his company , Tulip Media , Andy and his team make these content marketing strategies and tools accessible to their Client-Partners .
www . TM . Media
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