MARKETING STRATEGIES
5MARKETING STRATEGIES FOR 2021
BY : ANDY BUYTING
AAs we head into a new year , I think it ’ s safe to say we ’ re all looking forward to having a fresh start and a new outlook for our businesses . I believe those of us who have strategically survived COVID are feeling optimistic about the future and getting things somewhat back to normal . What a breath of fresh air this would be .
In addition to new goals and objectives for the new year , we should also have some New Year ’ s resolutions when it comes to our marketing strategy . Here , I ’ ve compiled the top five marketing strategies , including tactics and philosophies , that I ’ m considering as I put together my game plan for 2021 .
# 1 - OPTIMIZE CONTENT MARKETING Search engine optimization ( SEO ) has always been important when it comes to marketing yourself online . And it ’ s never been more important than it is right now . If you want to dominate your industry , or at least have what it takes to stand out and succeed , then you need to be known as a resource , an expert in your field , a master of your craft .
I ’ ve been talking about thought leadership marketing for a long time , but I ’ m going to challenge you to look at it from two different dimensions . In the first dimension , you need to be known as an expert by your target audience because they are looking to do business with someone who is knowledgeable and skilled at guiding them along the way . In the second dimension , you need to be known as an expert by Google because Google ( or any other search engine ) is the one that ’ s going to put your brand in front of your target audience . In order to convince Google of your expertise , you need to put out keyword-optimized content on a regular basis .
There ’ s a saying that goes , “ The best time to start content marketing would have been five years ago . The second-best time to do it is now .” If you haven ’ t developed your content marketing strategy yet , then do it now .
# 2 - EXPERIMENT WITH NEW MARKETING CHANNELS The second strategy I recommend trying in 2021 is to experiment with new marketing channels . What would happen if you started sharing content through a new social media channel this year such as Facebook , Instagram , TikTok , or LinkedIn ? Perhaps you should
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