CONTENT MARKETING
How To Use Content Marketing
TO GENERATE ORGANIC E-COMMERCE TRAFFIC
BY : SCOTT MACINTOSH
CWHAT IS CONTENT MARKETING ?
Content marketing is an interesting concept . In fact , you may notice it ' s the root of the article you are reading right now .
While most of us have already been introduced to the idea of content marketing as a tool to generate e-commerce traffic , what does that actually look like ? The job of blog posting often remains unclear to business owners . We want to make the distinction for you .
Content marketing refers to the planning , creation and distribution of relevant content ( blogs , video , podcasts , infographics , etc .) to your target audience . The goal of a content marketing strategy is to gain traction through the process of publishing and sharing of content that ’ s useful to your audience .
Outbound sales strategies are not as effective as they once were . Because of this , many companies have opted to transition to an inbound sales model . An inbound model - where potential clients seek out the company instead of vice versa - relies heavily on the company ' s digital presentation in the online marketplace . Content marketing plays a significant role in building credibility and creates an outlet for users to access products and services .
The role of your published content is to drive organic traffic to your website . Organic traffic is generated by providing value and expertise where potential clients view your company as a leader in an industry or niche . Your job is to create content that is engaging to users and will be selected within a given set of search results .
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