CONTENT MARKETING
THE MOST IMPORTANT ELEMENT OF CURATED CONTENT YOU CREATE IS STRUCTURE . ALL OF YOUR CONTENT SHOULD BE STRUCTURED SO THAT PEOPLE WANT TO CONSUME IT , FIND IT COMPELLING , AND WANT TO SHARE IT WITH OTHERS .
Achieving this clearly demonstrates that your content holds value to your readers and captures the attention of potential clients .
HOW TO WRITE COMPELLING CONTENT
Compelling content goes beyond the interests of the company and really zeros in on the needs of the reader .
Industry leaders consistently demonstrate expertise to followers . They are creative in approach , relevant in conversation , and specialized in knowledge . All these characteristics of a strong industry leader should be captured in your content marketing strategy . Ultimately , this will drive some of the e-commerce traffic you need to convert .
Your focus should be on adding value for your audience and not simply on selling the features of your fantastic new product . In most cases , your audience is looking for engaging , helpful content that lands somewhere on the broader spectrum .
Think bigger picture . Go beyond the realm of your product line and start pulling ideas from the context in which your product or service might be used . Not only does this demonstrate an understanding of the selling atmosphere , it clearly displays to your target market that you are paying close attention to their lifestyle and needs .
As a rule of thumb , you should only post links to your product or service every two to three posts . When doing so , present your products and services as solution-based . For example , if your post is focused on usability issues , then its important to present a number of potential solutions alongside these identified challenges . At least one of these solutions should always be a product or service that you offer in your online store .
SEARCH ENGINE OPTIMIZATION ( SEO )
Another way to generate organic traffic to your online store is to rank high on key search engines and primary search terms that are relevant to your business . Posts must be optimized to display as closely to the first page of search results as possible .
It is possible to substantially boost the search engine ranking of your online store by using a single , fully formatted post . Optimize content for your readers , not for search engines . Use primary keywords and structured content . You will notice this approach is being used throughout this article by using the primary key search term of “ content marketing ” and secondary keywords “ organic traffic ” and “ e-commerce traffic ” throughout the post . Internal links are another great way to build credibility within your own website , as search engines test and index all web links no matter the source .
It ' s crucial to understand that your posts should be optimized for your audience , not your engine , which runs contrary to popular belief . If your audience does not feel drawn to consume your content , then the highest ranking content in the world won ' t attract the organic traffic and conversions needed to convert and grow .
Competing for keywords in online content is integral . Each piece of content you publish should be optimized for a specific search term . The process of deciding which keywords to use is sometimes batched in with keyword economics , or the keyword cost-benefit analysis . While utilizing keywords in content marketing that targets organic e-commerce traffic will not cost you per click , the practice becomes time consuming . Only keywords that have been researched and proven to be of value to your target audience should be used . It is useful to have a keyword analysis tool on hand for up and coming content .
You should have a single focus term paired with multiple complementary keywords . These are often interchanged or searched alongside your focus term .
Generating organic traffic takes time but having a sound content marketing strategy backed with compelling posts and SEO best practices is a key to success
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Second Spring Digital Inc . works with motivated leaders to grow their company ’ s digital capabilities so they can create new , game-changing opportunities , without falling into the common traps that prevent making rapid progress .
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