10 Keys to Developing and Applying
Effective Social Media
1. Consistency
With social media the message and purpose needs to be consistent. It needs to stick and keep coming around in order to truly be effective. The delivery method may change but the purpose, goal and target audience needs remain relatively consistent.
2. Key performance indicators
In order to be effective you need to know how effective your efforts are and have been in the past. You will need to establish way to measure the effectiveness of social media. In order to make changes you must be able to identify the points .
3. know your target
In any effort to market and especially in social media you will need to know who is the target market you are trying to reach. It is essential to understand whom your audience is in order to effectively market to them via social media.
4. Joint Effort
Before you begin marketing you need to establish a goal and purpose that you would like to be accomplished through social media. Having an established goal will provide room for your team to be creative and innovative thinkers. It is also essential to establish who will be included in the social media effort. Simply so nothing is repetitive or not in the scope of your goal.
5. desire feedback
Simply using social media to get your message out isn’t enough. Promoting questions, comments, and concerns from consumers can prove vital in your effort. This is the easiest way to gain valuable feedback on your product and gain an understanding of the target market. Don't you want to know if you are failling or succeeding?