Marketing Guidelines Marketing Guidelines | Page 11

TWITTER Before creating your account, contact the Office of Marketing and Communications to discuss naming conventions. When possible, use a department e-mail address or alias when registering the account to ensure that a point of contact can always be reached. LINKEDIN Siena Heights University maintains one official university page on LinkedIn for all Siena Heights University community members. YOUTUBE If you would like a video posted to Siena Heights University YouTube channel, contact the Office of Marketing and Communications. SOCIAL MEDIA POLICY CONT. LIABILITY You are legally liable for what you post on your own site and on the sites of others. We encourage positive, constructive communication that does not attack individuals or groups. Siena Heights University approved social networking sites should not include: w Profanity w Derogatory/Defamatory comments (as they pertain to individuals, groups and institutions) w Sexually explicit materials (This includes sexually explicit language, materials, including photos, and links to sexually explicit material.) w Copyrighted material. (Do not share confidential or proprietary information or post other’s copyrighted material.) w Academic dishonesty w Potentially libelous and/or slanderous statements or those that attack faculty, students, staff or administrators of Siena Heights University by name or in general are prohibited. w Personal Information (Do not post phone numbers, email addresses, home or work addresses, last names, grades or related personal information of others). 11