Marketing 188 Mag Midterm April 2014 | Page 14

3. Observations: This is when you observe the behaviors of a group or someone to get answers or to track purchasing behaviors.

4. Interviews: Asking someone questions to get their feedback and to discover their daily routines and habits.

5. Reporting: the main alternative to making direct measurements

Collecting Informal Marketing Research Data

1. Questionnaire: This is a method used to collect information about peopl'es attitudes and opinions on certain issues, products, or brands. It is a great way to get feedback from your target market

2. Focus group: This is when a group of people is selected to do a series of test or tastings for a product and give their feedback

4.Explain how you plan to provide solutions to fit their needs

5.Answer any and all questions they may have

Top 5 Keys to a Better Sales Presentation

1. Research prosepect company

2. Design a visual and appealing presentation to show prospective client

3.Give a brief introduction about what your company does

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