1. Jab Jab Jab Rght Hook, Gary Vaynerchuk- 2013
This is a great book focusing on how to connect with your consumers and beating your competitors to the punch. It also covers how to properly implement a media campaign via the internet and using social media techniques to raise sales and impressions.
2.The Everything Store, Brad Stone- 2013
Goes into the life of Amazon founder Jeff Bezos and how the company started out being just a store that delivered books, but he wanted to do more and expand his market by selling and delivering any good someone may want.
3. Hooked: How to Build Habit- Forming Products, Nir Eyal -2014
This is a book that explains the process of how consumers get hooked on item and continually buy it where it becomes a habit. In this book, it introduces the Hook Model, which is a four step process companies use to build customer habits.
4. CopyBlogger, Blog of 2014
Although this is not a book, this is a blog that goes into depth on content marketing and provides articles of the latest methods that are floating around in the industry. I have picked around their blog for a few hours and they really have great content and tips for staying updated on what's new.
5. The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg- 2014
A New York Times Best Seller, this book is about how people form and break habits. It goes deep into the neurological aspects of the brain and how people's daily decions are no longer decisions, but habbits.
Good Reads
Training Skills Every Marketer Should Know
1. Connecting with customers
2. Utilizing Social Media
e. Conquering Trade Shows
4.Being aware of competitors
5.Team collaboration
Is School Really A Good Investment?
As my final semester year of college comes to an end, I find myself reflecting on my education and evaluating whether I really got what I expected out of college. I realized that there are five main reasons why I think Fresno State did a great job at educating me and preparing me for the real world. One, I have to dedicate a lot of my motivation and growth from a select few teachers that really forced me to think and act like a marketer. Now I view the world completely different than I did initially. Two, internships, I have to give most of the credit to my real life experience I received in my related field that showed me the direction I wanted to head after college. Although, I have been interning since I was a freshmen, school placed that emphasis on how important they were. Three, a few of my classes prepared me for what the real world would be like in terms of deadlines and other materials that I would have never known, or would have found out much further into my career if I hadn't went to school. Four, my peers I met in school, who taught me how to network and work together with different people. Five, the internship I did my last year which made a great impact on my future career choices.
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top 5 guidelines for
Marketers