of PVP products. On the other hand, Cosmetics industry and personal care industries are expected to see growth
of more than 6% CAGR and 10% CAGR respectively and thus augmenting the Polyvinylpyrrolidone market
demand over the forecast period primarily owing to increasing application scope and rising adoption of
Polyvinylpyrrolidone products as raw material in shampoo, cleaning products, shave lotion and body lotion.
Polyvinylpyrrolidone (PVP) is a water-soluble, amorphous and hygroscopic polymer, supplied as a clear aqueous
solution or as a free-flowing powder. It is characterized by K-value and thus also referred as Povidone or
Polyvidone. It has different grade products that are manufactured from the N-vinylpyrrolidone monomer and
thus having wide application scope in various industries primarily due to its binding and adhesive agent
properties. Their increasing use in electrical industry as a cotton defoliator has also enabled the market to
anticipate significant growth by 2024. Few other uses such as food stabilizers, emulsifiers, metal quenchers and
adhesives are also anticipated to boost the market demand over the next eight years.
North America and Europe are anticipated to report major growth over the next eight years owing to growing
demand from end user industries including pharmaceutical and personal care, and rising awareness about the
PVP advantages in healthcare applications. The US is likely to witness considerable growth in the market owing
to the approval from the US Food and Drug Administration (FDA) for the application of PVP as a safe chemical
in numerous medical drugs. Other countries including Germany, France, Italy, and the UK are projected to
account for highest growth in the region due to increasing R&D endeavors by the companies to produce varied
PVP products that aim to deliver improved product quality with excellent water soluble properties. The presence
of numerous market players dedicated in researching and developing PVP products for companies such as
Novartis, Pfizer, Roche, Merck & Co., Unilever, Procter & Gamble and Kimberly-Clark are also expected to bolster
the PVP market demand over the forecast period.
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Asia-Pacific is projected to witness the fastest growth over the forecast period due to increasing application &
services from cosmetics, food & beverage and adhesive industries. India, China, Japan, and Singapore are
expected to account for the major market share in the region primarily due to growing awareness and
acceptance to use PVP products as a raw material in various applications and increasing foreign investment in
the industry leading to innovations and technological advancements.
Key players in Polyvinylpyrrolidone (PVP) market include BASF, ZhangzhouHuafu Chemical Co. Ltd., Hangzhou
Motto Science & Technology Co. Ltd., Shanghai Yuking Water Soluble Material Tech Co., Ltd, Sigma-Aldrich Co.
LLC., Shanghai Qifuqing Material Technology Co., Ltd., Divnova Specialties Pvt. Ltd., JH Nanhang Life Sciences
Co. Ltd., Sisco Research Laboratories Pvt. Ltd., N Shashikant & Co., Alfa Aesar, Huangshan Bonsun
Pharmaceuticals Co., Ltd., Boai NKY Pharmaceuticals Ltd, Hangzhou Sunflower Technology Development Co.