Polyvinylpyrrolidone Market Size, Shares, Drivers and
Applications Forecast 2024
“The Polyvinylpyrrolidone (PVP) market is expected to witness growth owing
to rising demand from end user industries including pharmaceutical,
cosmetics, personal health care, adhesives and beverage industry.”
The Global Polyvinylpyrrolidone (PVP) Market size was 161.8 kilo tons in 2015 and is anticipated to reach USD
2.75 billion by 2024. The Polyvinylpyrrolidone (PVP) market is expected to witness growth owing to rising
demand from end user industries including pharmaceutical, cosmetics, personal health care, adhesives and
beverage industry. Rising awareness regarding the varied applications such as dissolving assistant for injection,
a dispersant for liquid medicine, flows assistant for a capsule, medicine for brain-memory recovery, the raw
material for making ceramic products, and moisture preserving agent are anticipated to propel the PVP industry
growth over the next eight years.
Few other applications including stabilizer for an enzyme, antitoxic assistant for eye drug, viscosity
enhancement agent for printing ink, film forming agent in shaping products, and solvent for agricultural
pesticide are projected to fuel the market demand over the forecast period. The pharmaceutical industry is
projected to contribute the major market share in the overall growth of the PVP sector by 2024 owing to rising
use of PVP in medicines as a binder for tablets, a stabilizer for heat sensitive drugs, and antiseptic injection for
surgical operations.
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The pharmaceutical sector is anticipated to see the growth of more than 30% CAGR over the next eight years,
owing to increasing R&D efforts by companies in developing PVP medicines that could be used as dietetic tablets
in nutritional products and as a disinfectant for maintaining hand hygiene, thus augmenting the end user market