Market World Polyvinyl Alcohol (PVA) Films Market | Page 3

Regional Insights
In terms of overall market revenue, North America was valued at over USD 65 million in the year 2013 and is
also projected to witness a significant growth over the next eight years for water soluble applications. The rising
demand for detergent from numerous end-users including hotels, restaurants and hospitals coupled with
domestic sectors are projected to enhance the market growth in this region.
Europe was estimated at over USD 65 million in the year 2013 and was followed by North America. The Asia
Pacific region is anticipated to witness higher growth rates during the projected period and is expected to grow
at a CAGR of 4.70%. In addition, the demand is expected to be driven by strict government regulatory norms in
order to endorse water soluble packaging systems.
For polarizer applications, South Korea dominated the market and was estimated at over USD 2 billion in the
year 2013. The increasing electronics sector in the country is projected to fuel the demand for polyvinyl alcohol.
China followed South Korea to be the next major regional market for polarizer end-use and is also projected to
witness the fastest growth with a CAGR of 5.20% over the forecast period.
Competitive Insights
The international polyvinyl alcohol films market is highly fragmented in nature and is focused among the major
players. The three topmost players occupied approximately 68% of the overall share in 2013. The Asian
companies dominate the market.
Monosol LLC accounted for over 40.60% of the total share and was the major manufacturer of polyvinyl alcohol
films in the year 2013. The company was later acquired by Kuraray however it still functions as a separate
subsidiary company.
With only Nippon Gohsei and Kuraray rivaling each other, the international market for PVA films can be thought
of as a duopoly. In the year 2013, Kuraray was accounted for a major share of 81.50% while Nippon Gohsei
occupied the outstanding 18.50%.
Market Segment:
Global Water Soluble PVA Films Application Outlook (Volume, Tons; Revenue, USD Million, 2012 - 2020)
• Detergent packaging
• Consumer detergent
• Industrial detergent
• Agrochemical packaging