Market World Polyvinyl Alcohol (PVA) Films Market | Page 2

In terms of global consumption, detergent was estimated at 30 million tons in the year 2012. The constant
increase in the production and application of detergent are anticipated to influence the demand for packaging
for this application. The water-soluble polyvinyl alcohol films are mostly favored in applications for detergent
packaging on account of its non-toxic and non-hazardous features.
The application segment of polarizer is projected to witness a growth at the rate of 4.4% CAGR over the forecast
period. The global concerns relating to the environment on account of threats that are caused by disposal of
numerous electronic products are presumed to boost the market growth for polarizer PVA films.
The PVA films are favored in various applications including sunglasses, LCD panels and optical filters. The
constant rise LCD panel’s demand in various applications such as high resolution smartphones and LCD
televisions are anticipated to drive the product demand during the analysis period.
The varying prices of Vinyl Acetate Monomer also known as VAM, a crucial raw material, is anticipated to
restrain the growth of market. The instability of VAM prices is majorly affected by fluctuating prices of
petrochemicals during the recent past.
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Application Insights
The packaging sector was the dominating application sector for water soluble applications over the recent past.
This application sector was estimated at more than USD 80 million in the year 2013. The detergent packaging
enables industrial & household detergents to be utilized without the worker making any physical contact with
the detergent.
Trailing the detergent packaging segment is the agrochemical packaging application. The segment was second
largest application segment and was valued at more than USD 65 million in the year 2013. The application of
water soluble films in embroidery are still at their development stage and are anticipated to grow at a growth
rate of over 3.9% CAGR over the forecast period.
The LCD panel application segment was estimated at over USD 5 billion in the year 2013 and is expected to
witness the fastest growth over the forecast period. In addition, increasing concerns regarding environment on
account of hazards caused by the disposal of various electronic materials are anticipated to enhance the growth
of this application sector.