Market World Organic Rice Protein Market Analysis | Page 2

Application Insights
Sports and energy nutrition application segment dominated the market in 2015 by accounting for over 85%
share. The growing focus on healthy and nutritional drinks containing organic ingredients is expected to have a
positive impact on market growth. The ability of these products to improve metabolism and controls sugar level
is responsible for rapid growth in this application segment. The growing trend of going vegan is boosting the
demand for meat analogues and extenders product category which is expected to boost the demand for these
products over the forecast period.
Product Insights
This product is available in different forms such as concentrates, ion exchange protein, hydrolysates, and
isolates. Isolates accounted for over 50% of market share in 2015. Isolates are utilized in baking, cooking, and
beverages purposes as a flavor enhancer.
Concentrates are witnessing gradual growth due to high investment by various market players and low cost of
the product. Concentrates have the ability to replace products such as food proteins without impacting texture,
taste, and color of the product.
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Regional Insights
Europe is expected to witness the fastest growth on account of increasing consumer awareness. Growing
consumption of meat analogs coupled with rising focus on healthier lifestyles is likely to propel the demand for
organic rice protein over the forecast period.
North America was the most dominant region for this market in 2015 by accounting over 50%, owing to growing
demand for sports beverages in Canada and US. The presence of many key manufacturers in this region is likely
to drive market growth over the forecast period. High preference towards natural food ingredients is expected
to further augment the market growth.
Competitive Insights
The key players in the organic rice protein market are AIDP Inc., Axiom Foods, and Rice Bran Technologies. The
other industry players include Shaanxi Fuheng Biotechnology Co., Ltd., Top Health Ingredients Inc., The Green