Other properties such as low toxicity and high skin compatibility, egg phophatidycholine are used as a treasured
raw material for the cosmetic industry. Moreover, with the increase in use of cosmetics the market for egg
phosphatidycholine is projected to grow. However, with easy availability of less expensive substitutes such as
mustard, soybean and sunflower from which phosphatidycholine can be extracted easily, is expected to hinder
market growth. In addition, extraction from egg yolk is a complicated and expensive process which is further
expected to restrict market growth.
Application Insights
Some of the major applications of egg phosphatidycholine include pharmaceutical, dietetic supplement, and
cosmetics. It is used as a solubilized, moisturizer, and emulsifier for various ointments, used for maintenance
and beautification of the skin. In addition, properties such as high stability against exposure to light and against
oxygen, makes it suitable to be used in cosmetics. Egg phosphatidylcholine stabilized soybean oil emulsions also
known as Intralipid. These are employed as lipase substrates. These are also used as human parenteral nutrition
thereby making it an essential compound in medical industry. Choline finds wide scale application in medical
industry such as treatment of neurological atherosclerosis and other neurological related disorders. Egg
phosphatidycholine is a major source of choline. The presence of choline in egg phosphatidycholine is expected
to boost the demand for egg phosphatidycholine in dietetic food, due to rising awareness among people about
the high nutritional content foodstuffs.
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Regional Insights
High demand for cosmetic products form countries such as France, Italy, Germany and United Kingdom has
resulted in high demand for egg phosphatidycholine. Moreover, due to its ability to enhance functioning of liver,
its demand is expected to rise further. In North America, the demand for egg phosphatidycholine was due to
the presence of companies catering to dietetic supplement segment in the region. Emerging economies such as
India and China in Asia Pacific are expected to augment the demand egg phosphatidycholine.
Competitive Insights
Some of the major market players in the industry include NOF America Corporation, Nutrasal Inc, Natural
Factors, Jena Bioscience GmbH, Kewpie Corporation, Avanti Polar Lipids Inc, Harmony Whole Foods Market,
Lipoid, and Vitamin Research Products. The market is highly consolidated due to presence of less number of
manufacturers. Moreover, fluctuating prices of raw material will deter entry of new players in the market.