Market Revenue Customer Experience Management Industry Material | Page 3

customer experience management are likely to increase, Physical web will continue to increase, mapping of
customer journey will gain importance , integration of physical and digital channel will increase, importance of
emotions in customer experience will increase., innovation in designing customer experience management will
increase. When we think of building internal customer experience management system we will have to cover
range of disciplines such as to contribute to the process of customer centric design and to help in planning the
customer experience organisation.
To stand uniquely different from your competitors, you need to set a new standard of Customer Experience,
you need to understands customer needs and wants so that these information can be used to build stronger
relationships, eradicate all the data silos and distribute the information internally. One should try to solve
customer problem remotely so that need of call is minimized, with the help of customer experience
management segregate your customer on the basis of nee and want, anticipation of the needs of the customer
is more important.
The key players in Customer Experience Management market are Adobe Systems Inc, Tech Mahindra, SAP SE,,
Medallia, IBM, Oracle Corporation, Verint Systems, Amdocs Inc., Hewlett-Packard Development Company,
Huawei Technologies Co., Ltd, Ericsson, Cisco Systems Inc and Clarabridge . The global Customer Experience
Management market is expected to grow to its double of present value by 2020.There are number of acquisition
that is done by these companies to sustain their growth in competitive market of customer experience
management. The key factor in defining company success is their ability to engage with their customers.
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