Market Revenue Customer Experience Management Industry Material | Page 2

Methodical tools which are used for analyzing customer feedback from different touch points which includes
branch, web, mobile, social media and company website are the main drivers of Customer Experience
Management market. Customer experience management companies are using new ways to connect users with
organization for systematic feedback. The growth in communication media in any organization is effecting
customer expectation and behaviour which ultimately affects end user experiences. There has been shift in
approach of a company from company oriented to customer oriented. The major problem in Customer
Experience Management market is maintaining the consistency across all the channels and reluctance in
choosing right technology. The other obstruction in Customer experience management is unsystematic
customer feedback and growing number of substitute technologies to analyse the competitive landscape.
The customer experience management market is divided on the basis of touch points, region and by verticals.
On the basis of touch points it can be segmented into Email, Social Media, mobile, branch/store, company
Website, web and call Centre. On the basis of verticals of industry it can be segregated into following
manufacturing, media & entertainment, automotive & transportation, banking, finance & insurance,
telecommunication service providers, consumer goods & retail, travel & hospitality, healthcare, public sector,
energy & utilities. On the basis of region it can be segregated into North America, Latin America, Asia – Pacific,
Europe, Middle East and Africa.
Browse Full Research Report @
https://www.millioninsights.com/industry-reports/customer-experience-management-cem-market
On the basis of type it can be segregated into text analytics, speech analytics and enterprise feedback
management. The y-o-y Growth rate of text analytics is expected to witness the highest revenue throughout the
period. Most of the companies preferably have this software as it is able to identify the general market trend
of customer needs discloses the warnings ,product problem and thus give respective suggestion for
improvement of product life cycle . On the basis of organizations it can be segregated into small and medium
business and enterprises. On the basis of application customer experience management can be segregated into
fault management, performance management service monitoring, Service level agreement (SLA) monitoring,
Service quality management (SQM).
Customer Experience Management in small and medium business is expected to account f