domestic demand in the countries such as China, India, South Korea and Japan. China mainly dominated the
NVM materials market from the Asia – Pacific region. It is immediately followed by the U.S. It is expected that
India will surpass South Korea and Japan in automotive NVH materials in the near future as India is at present
the fastest growing market.
From the growth trends it can be inferred that international companies manufacturing automotive NVH
materials will find it reasonable to invest in the Asia – Pacific region due to lower cost in production and
availability of cheap and skilled labors. But to every pro there are a few cons. A few restraint factors have been
identified for this market which can have a direct impact on the growth factors. Presence of active noise control
system is being used by many automotive manufacturers to control noise. So in this situation the NHV materials
demand is expected to decline at a sharp rate. Active noise control system acts as a threat to substitute to NVH
materials. Other threat to substitutes which restrain the demand for NVH materials are usage of metals and
alloys which reduced the dampening effect of NVH. The key leaders in the automotive NVH materials market
are ExxonMobil Chemical Company from the U.S., Mitsui Chemicals Inc. from Japan, The DoW Chemical
Company the U.S., Celanese Corporation from the U.S., 3M Co. from the U.S., Covestro from Germany, Borgers
AG from Germany, BASF SE from Germany, Lanxess AG from the U.S. and Huntsman Corporation from the U.S.
Market Segmentation
Product Outlook (Revenue, USD Million, 2014 - 2025)
• Molded Rubber
• Metal Laminates
• Foam Laminates
• Molded Foam
• Engineering Resins
• Others
Application Outlook (Revenue, USD Million, 2014 - 2025)
• Absorption
• Damping
End-use Outlook (Revenue, USD Million, 2014 - 2025)
• Cars
• LCVs
• HCVs
Regional Outlook (Revenue, USD Million, 2014 - 2025)
• North America