Another NVH material used in the absorption application is Polyurethane foam sheet because of similar
properties. So it can be inferred that because of the unique physical and chemical properties of rubber and
related materials used in absorption application is the key to have the largest market share of NVH materials
market. On the basis of material types, the market for NVH materials is divided into rubbers, thermoplastic
materials and engineering raisins. On the basis of car types the NVH materials market is divided into cars, buses,
heavy commercial vehicles and light commercial vehicles. Cars segment enjoyed the largest market of
automotive NVH materials in 2014. The demand for automotive NVH materials can be directly linked to the
demand of various automobiles. Based on the past trends and usage experience by the end users heavy weight
commercial vehicles are expected to be the fastest growing sector by vehicle type during the upcoming forecast
period. It can be inferred that the key drivers to this growth is heavy usage of these vehicles in transportation
of those goods which are bulk and heavy in nature.
It is observed that there is an increase in the infrastructure projects such as houses, commercial buildings in the
emerging markets and developing nations such as China, India, and Brazil. Therefore, the demand for
construction materials has been increased to many folds so in order to transport these raw materials for bulk
supply. This demand is directly proportional to the usage of HCVs. So this trend has increased the demand for
heavy weight commercial vehicles in these countries and which subsequently lead to the increase in the demand
for automotive NVH materials. So it can be concluded that the upcoming infrastructure projects across the glove
are charting a big path for the huge growth of HCV which will eventually create a huge market potential for
automotive NVH materials.
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On the basis of geography, the automotive NVH materials market is segmented into North America, Europe,
Asia-Pacific, and rest of the world (RoW). Each region is further divided by leading countries such as the U.S,
Canada, Mexico, China, Japan, South Korea, India, Germany, France, the U.K , Turkey, Brazil and other countries.
Under Asia-Pacific region, the key contributing countries are China, Japan, South Korea, and India. These
countries make Asia – Pacific region to capture the largest market share geography wise. This is because these
countries have undergone major developments in infrastructure sector which can be directly linked with the
demand for HCV transportation followed by the consecutive demand for automotive NVH materials. The Asia-
Pacific market captured the largest pie and dominated the global automotive NVH market.
Not only with huge investments in the automotive industry and heavy advancements in the technological
developments Asia-Pacific region is expected to remain the number one in terms of market share, volume and
by revenue till 2020 but also Asia-Pacific region wise is expected to be one of the fastest-growing market for
automotive NVH materials. This high growth factor is mainly due to growing automotive market and increase in