Market Revenue Automotive ECU Market List of Data Sources | Page 3

due to the navigation systems, proximity sensors & gestures control unit and language voice key to connected
services. Many OEMs focus to go for agreements, contracts, mergers and acquisitions with ECU manufacturing
companies for continuous supply of the product as their strategy.
Globally Automotive ECU market consists of companies such as Delphi, Bosch, Denso, Continental AG, Hitachi
Automotive and TRW Automotive. These companies primarily focus to provide quality, performance, durability,
through continuous innovation being the cost effective. Bosch and Denso are market followers just behind the
market leader Continental AG. The ECU can cost from USD 500 to more than USD 1500 depending on the
functions it has been designed to provide. Likewise, repair cost for an ECU range from USD 300 to USD 900.
That’s why today ECU manufacturers have focused towards extensive R&D to reduce the cost, and size, to cater
better performance by providing more functionality.
General Motors (GM) first ECU had only small application of hybrid digital but after some years it had all active
programs using microprocessor based systems. Similarly, North American car manufacturers after development
in the ECU technology after 1990 dropped the carburation technology and focused to provide fuel atomization
technology with the help of ECU. Other than Automotive passenger, commercial, and utility vehicles, Engine
control unit also has aeronautical applications, their systems are known as FADEC (Full Authority Digital Engine
Controls). This kind of system is less seen in piston-engines which are light fixed wing aircraft and helicopters.
Market Segmentation
Automotive ECU Application Outlook (Revenue, USD Billion, 2012 - 2020)
• Powertrain
• Chassis Electronics
• Safety & Security
• Entertainment
• Communication & Navigation
Automotive ECU Regional Outlook (Revenue, USD Billion, 2012 - 2020)
• North America
• U.S.
• Mexico
• Europe
• Germany
• UK
• Asia Pacific
• China
• India