Increasing expenditure on R & D in order to lower the ECU costs is expected to propel market growth over the forecast period . Thus , main drivers for the ECU market to flourish are low cost triggered by stringent regulations and growing awareness of energy efficiency . Other than these drivers ECU market is driven with the development of vehicle performance , emissions , and safety features . Likewise , Automotive ECU market will be driven by the emergence of V2V and V2I connected systems to spur the market growth .
Over the forecast period Automotive ECU market is expected to grow at a Compounding Annual Growth Rate ( CAGR ) of more than 8 %. Thus , it becomes utmost important for the market to bring continuous improvements in the design and performance of the ECUs . The market finds application across various segments which include passenger vehicles , commercial vehicles and utility vehicles . Thus , the ECU market is segmented on the basis of safety & security systems , chassis electronic systems , powertrain electronic systems , entertainment systems , and communication & navigation systems .
Over the forecast period , Safety & Security system is expected to be the largest segment , as consumer awareness towards airbags and antilock braking system has increased substantially . Whereas , the communication & navigation system is expected to show highest growth prospects , as consumers demand for convenience and comfort features has increased . This is also attributed to advance features such as in-car data storage , in-car features and eco-friendly features . Road safety with connected system also becomes the key driver for this segment . Other than these segments powertrain electronic systems will also see high growth over the forecast period due to the increasing demand of high performance engines that need better control over fuel system , air pressure control system , and cooling system .
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Now with the increase in stringent emission regulations of various OEMs at different regions have focused to increase ECU performance through design change which would lead to the growth in the market globally . Over the forecast period , Asia Pacific is expected to witness highest growth mainly due to the rising standards per vehicle , holding a value share of more than 50 % over the forecast period . On the other hand , the North American region is expected to see fastest growth with a market value share of more than 25 % over the forecast period . The main driver for the fastest growth is the strict emission regulation due to which consumers demand for mandated warning systems for OBD systems that would help them to continuous monitor the emissions .
Contrary to this fact the market growth in the North American region may see decrease in demand due to diminishing high adaptation to new technologies . Europe market is expected to account for more than 20 % value share over the forecast period . This growth is driven by increasing demand for better vehicle performance and stringent emission standards . Other than this reason the Europe market is expected to see major growth