Market Research Reports Previews Market Research Report-Mobile Application Market | Page 2

The global mobile applications device market is segmented into the submarkets for on-deck and
off-deck mobile applications market. The former is the larger segment, accounting for
approximately 3/4th of the global mobile applications revenues. However, the off-deck mobile
applications segment is expected have a faster growth in the future owing to lowering of entry
barriers and faster establishment of new independent stores. It is expected that by the end of
2015, the off-deck mobile application stores will just surpass the number of downloads from ondeck stores.
Each sub-segment of the global mobile applications market is calculated for the four
geographical regions of North America, Europe, Asia, and ROW. North America is leading the
market in 2009 with a 41.6% revenue share; however Asia is the largest market in terms of
downloads with 36.0%. The European mobile applications market stood at $1.2 billion in 2009
which is expected to become largest market in 2015 at 8.4 billion growing at a CAGR of 33.6%
during 2010 – 2015.
Market participants’ strategies vary by geography due to differing method of payments,
subsidies, and levels of competition among vendors.
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Games
Social Networking
Books
Entertainment
Business and Finance
Lifestyle
Productivity
Travel
Navigation
Utilities
Others
Market Participants
o Handset/OS Manufacturers
o Application Developers
o Independent Vendors
o Operators

The report also analyzes mobile applications market based on operating system; and also offers
market analyses of application segments such as consumer and business mobile applications. In
addition to market sizes and forecasts, the report also provides a detailed analysis of the market
trends and factors influencing market growth, offering in-depth geographic analyses of the
mobile applications markets in the North America, Europe, Asia, and Rest of the World (ROW).
The report draws the competitive landscape of the global mobile applications market, providing
an in-depth comparative analysis of the technological and marketing strategies the key players
are adopting in order to gain an edge over the their competitors.Contact our representative to
sponsor this report