Market Research Reports - Ken Research Wearable Electronics Market Trends | Page 2

also made small contribution to the online sales. An estimated ~ million devices were sold on
online platforms. Company outlets of Apple Samsung Sony Garmin and others contributed ~%
of the total sales by volume and equal number were sold by organized retail stores such as
Walmart, Target, Best Buy and others. ~% of the devices were sold through others channels
such as independent retail stores, pharmacies, corporate sales and others.
Market Share of Major Players
Fitness Band: Fitbit was the leading player in the US fitness band market. It managed to sell an
estimated (~%) of the total fitness band sold in the US in 2016. Promotional deals on Black
Friday and Cyber Monday helped the company to increase its sale in terms of volume. Garmin
was the second largest player. Its Vivofit fitness band, Vivo HR and HR+ are some key products.
Other major players contributed ~% of the total sales by volume. These mainly included
Jawbone, Samsung, Mi Band and other small players.
Smart Watch: Apple emerged as the leading player in smart watch segment accounting for
more than half (~%) of the total smart watched sold. Samsung Gears were second most popular
smart watches in the US accounting for ~% of the total sales in 2016. Samsung gear S2 and Gear
fit 2 were the key product available in the US market during 2016. Traditional watch companies
such as Tag Heuer, Fossil also made significant contribution in terms of revenue as their
watches are priced at the premium. Minor contribution was made by Pebble, Motorola, Garmin
and others. Together they accounted for ~% of the total sales.
Future Outlook
By Type of Product: Smart watches will gain popularity in the future and are expected to sell
more than half (~%) of the total smart wearable devices to be sold in the US. Sales are expected
to reach ~ million devices in 2021. Apple is expected to continue with its dominance due
innovative technology, brand conscious consumers and slightly competitive pricing. Products
are expected to become independent of smart phones as technological advance