Market Research Reports - Ken Research Wearable Electronics Market Trends

The US Smart Wearable Devices Market Outlook to 2021: Ken Research
The report titled “The US Smart Wearable Devices Market by Type (Fitness Bands, Smart
Watch, Smart Eyewear and Others), by Distribution Channel (Online, EBOs, MBOs, Others) –
Outlook to 2021” provides a comprehensive analysis of the US smart wearable health devices
market. The report focuses on overall market size by revenue and volume sales, segmentation
on the basis of type of device (fitness band, smartwatch, smart eyewear and others) and on the
basis of distribution network (online, exclusive store, organized retail and others). Value chain
analysis along with the factors to be considered before making the purchase decision provides
some key input on the practices adopted in US smart wearable health devices market.
The report also covers detailed snapshot on major and emerging companies in the smart
wearable health device market including growth drivers, issues and challenges, and market
share. The report further includes market projections for future and analyst recommendations
highlighting the major opportunities and cautions in the US market.
Market Size
By Revenue and Volume Sales: Market for smart wearable health devices has grown
significantly in the last three years (2014-2016). The market on the basis of revenue generated
from retail sales increased from USD ~ billion in 2014 to USD ~ billion in 2016. It registered ~%
growth in 2015 and ~% in 2016. Increased cost due to sale of advanced products and higher
priced Apple smart watch and more expensive smart eye wearables was the key reason for
such a higher increase in terms of revenue generation. Volume sales during the same period
increased from ~ million in 2014 to ~ million in 2016. Fitness bands were the most sold smart
wearable health devices followed by smart watch and smart eyewear. Apple, Fitbit, Garmin,
Samsung, Pebble, Motorola, Sony were some key players in the smart wearable market in the
US.
Market Segmentation:
By Type of Device: Fitness bands were most popular smart wearable smart devices sold in the
US market accounting for ~% of the total sales. An estimated ~ million fitness bands were sold
in the US market. Fitbit leads the market in this segment with Garmin being the second largest
player on the basis of volume sales. Smart watches (~%) were the second most demanded
wearable device in the US market with an estimated sales volume of ~million in 2016. Smart
eyewears and other products such as smart clothes, heart monitors, Elvie, blood monitors and
other specific health parameter monitoring devices contributed ~% of the total demand. By
Type of Distribution Network: Online retail accounted for majority of the smart devices sold in
the US market. In 2016 an estimated ~% of the total sales executed in the US wearable market
was through online portals such as Amazon and company websites. Crowd funding websites