Market Research Reports - Ken Research Vietnam Mattress Market Future Outlook | Page 2

terms of sales volume. The end users for single size mattresses majorly represent non-
residential customers such as hotels, hospitals, private clinics, college hostels and others. Other
mattresses include children mattresses, toddler mattresses, double mattresses, supreme king
mattresses and customized mattresses.
By Type of Mattress (Latex, spring and others)
Latex mattress has dominated the market in terms of revenues with the share of ~% in the
2016. There is a considerable demand for Latex mattresses because of its excellent air
circulation which is provided by the open-cell natural structure of latex and by pinhole patterns
purposefully created during manufacturing. Spring mattresses have added a share of ~% in
2016 in the revenues of the country. Households, hotels, hospitals and others mostly prefer to
buy them. Other mattresses include foam mattresses, coir mattresses, airbed, waterbed and
other therapeutic mattresses.
By Local and International Players
In 2016, local players have dominated the market in terms of revenues of mattress industry
with ~% share in Vietnam owing to the ethnocentric customers present in the country.
International players have contributed percentage of ~% in the terms of revenues of the
Vietnam mattress industry. Few number of international players of mattress leads to less
revenue generation compared to local players.
By Urban and Rural Demand
The urban demand for mattress in the country has contributed ~% share to the revenues of
Vietnam mattress market in 2016 owing to the rising population in urban areas. The growing
urban population and the gradual shift of the people from rural areas to urban areas have
triggered the demand for mattresses in the country. The rural demand for mattress in the
country have contributed share of ~% in the revenues of overall mattress market in 2016. Most
of the rural population in the country prefers local mattresses from unorganized market or they
have their own home made mattress.
By Region (Ho Chi Minh, Hanoi, Da Nang and Hai Phong)
Ho Chi Minh City is the economic center of Vietnam and accounts for a large proportion of the
economic growth of Vietnam. HCM dominated the Vietnam mattress market in 2016 by
contributing ~% of revenue share. Organized players such as KYMDAN, Hav a’s and others are
known for their well structured layer of intermediaries such as wholesalers, retailers, online
retailers and other distributors in their distribution channel. In 2016, Hanoi held a revenue
share of ~% in the overall mattress market. Major mattress players including KYMDAN and