Market Research Reports - Ken Research Vietnam Mattress Market Future Outlook

Vietnam Mattress Market Outlook to 2021: Ken Research
The report titled “Vietnam Mattress Market by Type (spring, Latex, Hybrid, Foam), Size (King,
Queen, Single Size), by End Users (Residential and Non Residential) and Region - Outlook to
2021” provides a comprehensive analysis of mattress market in Vietnam. The report covers
market size, segmentation on the basis of size, type, local and international players, urban and
rural demand, region, distribution channels and sectors. The report also covers market in
different aspects such as trade scenario – value chain analysis, competitive landscape and
company profiles for major players in Vietnam mattress market. The report provides detailed
overview on future outlook & projections with analyst recommendations for the industry.
The report facilitates the reader with an identification and in-depth analysis of the existing and
future trends, issues and challenges prevalent in the industry and anticipated growth in the
future depending upon changing industry dynamics in coming years. The report is useful for
mattress manufacturers, mattress raw material manufacturers, retailers, franchisees, home
furnishing companies and other stakeholders to align their market centric strategies according
to ongoing and expected trends in the future.
Market Potential
Vietnam market has displayed a significant growth at a CAGR of ~% during the review period of
2011-2016. Growing demand from residential and commercial sectors in the country has
amplified the size of the mattress industry in the country. The hotel industry in the country has
grown with more number of hotels and rooms supply in the country. The hospital beds have
increased from ~ thousands in 2011 to ~ thousands in 2016. This has directly increased the
demand for the quality mattresses in the country. Vietnam mattresses market has grown from
USD ~ million in 2011 to USD ~ million in 2016. The production volume of the mattresses has
also increased from ~ thousand in 2011 to ~ thousand in 2016. Also, growing brand
endorsement and marketing initiatives by the companies in the country has increased the
customer base of the companies. The average price of a mattress is around USD ~ in Vietnam.
Market Segmentation of Vietnam Mattress Market
By Size of Mattress (King, Queen and Single)
King size mattresses are the most preferred mattresses in Vietnam and contributed ~% of sales
volume to the mattress market in 2016. In Vietnam, houses don’t have any space constraints
because of which people in the country prefer king size bed ad mattresses. Queen size beds
have contributed a share of ~% in terms of sales volume in 2016. Growing number of nuclear
families in the country have triggered the demand for the queen size mattresses in the country.
In 2016, the single size mattresses have added the share of ~% in the overall mattress market in