Market Research Reports - Ken Research Technological advancement in rafting equipment | Page 3

By Equipment: Protective Rafting Gear has captured a major market segment in 2017. Major
reason for protective gears to hold highest revenue share in the market is its bulk sales. These
equipments are bought by rafting participants, retail clients as well as by large-scale and small
scale water sporting institutes in large quantities. Rafting Accessories accounted for the second
highest share in the market. Rafting inflatables accounted for the smallest share in 2017. The
boats are usually long lasting due to which the replacement demand is comparatively low. This
has been primarily associated with its lower share in the consumer expenditure generated in
the overall rafting equipment market.
By Region: The global rafting equipment market was dominated by Americas in the year 2017.
The region occupies the largest share owing to the presence of well-established water sports
infrastructure and large number of rafting enthusiasts. In the recent years, rafting has been
adopted as a recreational activity along with being taken-up professionally. Europe accounted
for the second largest share in the rafting equipment market. The presence of increased
number of water sporting sites across Europe makes it the second-largest revenue contributor.
APAC region also witnessed growth in demand for rafting equipments with an increase in both
consumption and production especially in Japan, Australia, China, India, Singapore, Malaysia
and Taiwan. Middle East and Africa has accounted for the lowest share in the rafting equipment
market in 2017.
By Distribution Channel: Company Stores and Specialty Stores dominated the market in 2017.
This sales channel has been highly popular since major large scale manufacturers of rafting
equipments usually operate through own brand stores that exclusively sell equipments of their
brand. These are known as Exclusive Brand Outlets of the companies located in various
countries across the world. The purchase of sports equipments online has been gaining h igh
popularity over the years. Online stores have accounted for second highest contribution in
2017. Some of the major online retailers selling sports equipments are Amazon and Alibaba.
Hypermarkets, department stores and supermarkets have accounted for double digit share in
terms consumption expenditure. Some of the well-known stores include Walmart and Tesco.
Competitive Landscape
Competition in the global rafting equipment market is highly fragmented due to the presence
of large number of regional players. In the Americas, the competition in the concentrated
however, majority of market leaders have substantial control in terms of market share in 2017.
Majority of manufacturing facilities are based in this region leading to large exports to countries
such as UAE, South Africa and India. It is a similar scenario in Europe. The major players in the
market carry out both manufacturing as well as trading. Competition in APAC and Middle East &
Africa is still in the growing phase & highly fragmented. There are about 4 major rafting
equipment manufacturers operating in the global market. Majority of manufacturing clusters of