Market Research Reports - Ken Research Technological advancement in rafting equipment | Page 2

Market Overview: International tourist arrivals and international tourism expenditure has been
increasing at a steady pace over the review period (2012-2017), globally. Coupled with an
increase in interest of people towards soft adventure sports, rising popularity of rafting &
adventure sports and growing awareness regarding fitness-benefits of opting rafting has
supported growth in this industry. Americas has been the biggest market in terms of
expenditure incurred by consumers in rafting equipment’s followed by Europe, APAC and
Middle East & Africa. Increase in demand has also been affected by growing base of Millennial,
higher per capita income in major markets, presence of well-established players and expanded
distribution network in new regions/countries.
Market Size: Increase in variety of rafting equipment’s available in the market, primarily, in
terms of size, quality, capacity and utility, major players have been using diverse product
portfolios and aggressive marketing & sales strategies to position themselves in the market.
This has helped the market to grow at a CAGR of close to 3% during 2012-2017. Increased trade
has been observed amongst major producing and consuming countries. Several leading
manufacturers have invested huge amount in research & development segment to foster
product innovations to increase durability and sturdiness of rafting equipments. By and large,
Global rafting equipment market has increased by significant amount in the review period.
Market Segmentation