Distillers, Inc., and Ginebra San Miguel Inc. are the leading competitors in the Philippines alcoholic beverages market. Consumption of Vodka is higher in the Filipino spirits sector compared to the rest of the world. The spirits sector includes brandy, gin, genever, liqueurs, rum, specialty spirits, tequila, mezcal, vodka, and whiskey.
Philippines wine sector witnessed a steady growth in the recent years while sparkling wine market has registered a fastest growth. Carlo Rossi is the leading brand in Philippines wine sector. Wine consumption in Philippines is higher compared to the rest of the world. The variants in wine are sparkling grape wines, other grape wines, unfermented grape wine, Vermouth and other flavoured grape wines and other fermented beverages. The most common alcoholic beverage preferred in Philippines is beer. San Miguel is the leading brand in the manufacture of beer and gin in the country with a variety of products. Beer na Beer is a close competitor for San Miguel and Philippine Distillers Company( PDC) is another leading player in the spirits market.
There is a huge sale of bottled water and it benefited Philippines leading manufacturers of bottled water. The bulk bottles water category also registered a volume growth due to use of bulk bottled water for home consumption. The variants of the bottles water include carbonated bottled water, flavoured bottled water, functional bottled water, and still bottled water. The carbonates drink category is also experiencing a steady growth in the Philippines and includes cola carbonates and non-cola carbonates. Hypermarkets, supermarkets, convenience stores, food and drinks specialists, e-Retailers and other stores are the leading distribution channels of beverages in Philippines. Almost all the beverages in Philippines are packed in glass, rigid plastics, paper, board, flexible packaging, rigid metal and others which are bottles, stand up pouchs, bag-in-box, carton-liquid and cans.
Coca-Cola Export Corp is the leading player in soft drinks category in Philippines. The soft drink domestic companies in Philippines registered a promising growth in the coming years. Existing and new soft drink products are available in different pack sizes and PET bottles. The success of the products depends on the effective brand, aggressive marketing and distribution efforts. It was expected that soft drinks category will develop slowly compared to the other beverages over the coming years. Energy Drinks in Philippines includes sugar-free drinks, regular energy drinks and shots with additives specifically designed to increase alertness.
Philippines government has imposed excise tax on the spirits such as beer, liquor, wine, and alcohol products. The spirits market in Philippines is yet to recover from the effect of taxes. The increase in consumer spending limit has led to the growth in the Philippine beverage industry. Majority of the consumers are attracted towards the trend of smaller pack sizes beverages which is affordable and can be carried away. Consumers are conscious of their purchasing decisions despite the increasing disposable income levels. They check for the ingredients in