Distillers , Inc ., and Ginebra San Miguel Inc . are the leading competitors in the Philippines alcoholic beverages market . Consumption of Vodka is higher in the Filipino spirits sector compared to the rest of the world . The spirits sector includes brandy , gin , genever , liqueurs , rum , specialty spirits , tequila , mezcal , vodka , and whiskey .
Philippines wine sector witnessed a steady growth in the recent years while sparkling wine market has registered a fastest growth . Carlo Rossi is the leading brand in Philippines wine sector . Wine consumption in Philippines is higher compared to the rest of the world . The variants in wine are sparkling grape wines , other grape wines , unfermented grape wine , Vermouth and other flavoured grape wines and other fermented beverages . The most common alcoholic beverage preferred in Philippines is beer . San Miguel is the leading brand in the manufacture of beer and gin in the country with a variety of products . Beer na Beer is a close competitor for San Miguel and Philippine Distillers Company ( PDC ) is another leading player in the spirits market .
There is a huge sale of bottled water and it benefited Philippines leading manufacturers of bottled water . The bulk bottles water category also registered a volume growth due to use of bulk bottled water for home consumption . The variants of the bottles water include carbonated bottled water , flavoured bottled water , functional bottled water , and still bottled water . The carbonates drink category is also experiencing a steady growth in the Philippines and includes cola carbonates and non-cola carbonates . Hypermarkets , supermarkets , convenience stores , food and drinks specialists , e-Retailers and other stores are the leading distribution channels of beverages in Philippines . Almost all the beverages in Philippines are packed in glass , rigid plastics , paper , board , flexible packaging , rigid metal and others which are bottles , stand up pouchs , bag-in-box , carton-liquid and cans .
Coca-Cola Export Corp is the leading player in soft drinks category in Philippines . The soft drink domestic companies in Philippines registered a promising growth in the coming years . Existing and new soft drink products are available in different pack sizes and PET bottles . The success of the products depends on the effective brand , aggressive marketing and distribution efforts . It was expected that soft drinks category will develop slowly compared to the other beverages over the coming years . Energy Drinks in Philippines includes sugar-free drinks , regular energy drinks and shots with additives specifically designed to increase alertness .
Philippines government has imposed excise tax on the spirits such as beer , liquor , wine , and alcohol products . The spirits market in Philippines is yet to recover from the effect of taxes . The increase in consumer spending limit has led to the growth in the Philippine beverage industry . Majority of the consumers are attracted towards the trend of smaller pack sizes beverages which is affordable and can be carried away . Consumers are conscious of their purchasing decisions despite the increasing disposable income levels . They check for the ingredients in